Our Services

Our underlying aim for all our work is to drive the desired behaviour from your customers - getting them to think and act like you want them to - increasing advocacy, revenue and ROI.

We do this by creating the right 'user experience' - increasing the usability, utility and persuasiveness of your communication channels (Web, iTV, print, film, games and software).

User-centred design projects

A full set of services to take you from design concept through to customer research, modelling, structuring, prototyping, testing and maintaining.

Includes: user requirements, persona generation, information architecture, wireframe development, benchmarking, paper prototyping, testing

User testing

The sharpest tool for assessing and improving the performance of your site or system.

In our dedicated labs we test real people, performing real tasks - observing what they actually do - real actions, real evidence, not opinions. We uncover where they have problems, and their attitudes to you and your service.

We use eyetracking as standard and have pioneered a new user testing technique that gives better results compared to way that most other consultancies test.

Expert usability evaluation

A cost effective solution to produce big improvements quickly (3-4 days).

Our experts identify where your Web site, intranet or system causes problems for your customers. We prioritise the issues and provide practical recommendations to empower your teams to deliver improvements.

Covering usability, accessibility, customer experience & delivery of your business goals. Delivers "quick wins" and longer term improvement.

Accessibility services

We were the first UK consultancy to offer accessibility services in addition to usability services.

We provide the essential information to motivate and empower your teams to produce and maintain universally accessible, standards compliant sites.

Includes: Accessibility audit, Accessibility user testing, guideline / process generation, awareness seminars, training, maintenance programs.

Print media testing

We can test from single sheet ads or designs to full magazines, brochures, outdoor ads and product packaging.

We use eyetracking to see through your customers' eyes, and also test aspects such as salience, recall, recognition and brand awareness.

Eyetracking research will help you understand how to increase the visibility of your key messages, ensure your brand is noticed, and assist you to optimise your design to drive the consumer behaviour you desire.

Games testing: engagement and in-game ad effectiveness

A recent addition to our testing portfolio - we user test games for usability, engagement and also for the effectiveness of in-game advertising.

Using our specialist lab setup we record the players' eye-movements, and also physiological responses such as heart rate, breathing rate, muscle tension, pupil dilation and stress levels.

This lets us identify key episodes within a game that are creating the psychological responses you desire.

Specialist eyetracking services

All of our user testing services benefit from our use of and unrivalled experience with eyetracking techniques and technology. We now offer specific tailored eyetracking studies across the full range of media.

From a new homepage design, to a TV advertisement - we develop tailored qualitative and quantitative studies designed to give you radical insights into which elements gain attention (and importantly which don't) allowing you to produce designs with the most impact.