We welcome intuition and creativity, but we know that evidence-led design leads to better and more profitable products & services
Initiatives that give way to assumption and guesswork are far more likely to fail – so that’s why research & testing is stitched into everything we do
We are big fans of academic rigour and proven practice – and as you would expect we are immersed in the latest techniques and thinking, but our true value is knowing when and how to apply them appropriately
We are designers who understand research, and researchers who understand design
…more about our approach & evidence-based design
The premise was (and still is) to help businesses create exceptional customer experiences by applying the brainy bits from science and psychology along with best practice and techniques from disciplines such as usability, HCI, ergonomics, service design, design thinking, and human-centric design
Bunnyfoot have been an invaluable partner to us, instigating a program of customer and colleague led evidence-based design. This has revolutionised our approach to designing and delivering complex systems in our complex business environment
Founder & MD
Lead systems architect, NFU Mutual
27 full-time consultants as well as a number of support staff (PMs, AMs, research assistants, lab technicians…) – We’re big enough to be flexible and small enough to care
London, Oxford & Sheffield offices/research labs and creative studios – purposefully not entirely London centric
7 research labs (and observation rooms – even old school one way glass in some of them), 7 eye-trackers, mobile rigs, recorders etc. It’s all portable, so we can go wherever your customers are
International reach with partners & practitioners across the globe – we either travel in person, organise and manage our expert partners, or perform research remotely depending on what will work best for you
In August 2018 Bunnyfoot became part of a co-owned family of synergistic specialist companies called the Sideshow Group
We specifically avoid being homogenous ‘jack of all trades’ like some agencies or large PS firms because we maintain our own individual company specialities and operate independently, but also when required we operate seamlessly in combination according to our client’s needs.
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