What is it?
A series of activities that aligns the structure and content of a product or service to user mental models – the way user’s perceive, understand and anticipate how a system would (or should) work. This results in more intuitive, effective, efficient and satisfying experiences.
In order to achieve this deep understanding of the user’s mental models, their perceptions, expectations, and natural inclinations must be gained through customer insight exercises such as persona creation and depth interviews. Often a content audit is first undertaken to better understand existing content.
Such customer insight is then used to organise, rewrite, or create content that aligns more closely with the user’s mental models. This can involve rethinking navigation, terminology, categorisation, and overall information architecture.
When to use mental modelling/content mapping?
When to use: When you are seeking to target and deliver content more strategically. You should also use it to optimise user experience from a content quality perspective e.g., using language and terminology that resonates with your intended audience.
Want to conduct mental modelling/content mapping?
Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.
If you would like to talk about how we can support you with gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!
