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Our design process
The human-centred design (HCD) process underpins everything we do. That means we:
- Balance the needs of your users with the needs of your business;
- Research user needs and pain-points;
- Design usable and accessible solutions;
- Test designs and assumptions with users.
Research and discovery
Research takes the guesswork out of creating a great user experience.
We have been conducting research with customers and users across the world since 1999, so we know how to get inside their minds to give you the insight and evidence you need to make the right decisions.
Bunnyfoot draw on their in-depth knowledge of customers and our sector to challenge us with better solutions. Their style mirrors our own – can do, delivery focused and not a Frappuccino in sight!
James Millet
Head of digital, easyJet
A few research and discovery clients...
Just some of our techniques...
- Stakeholder workshops
- Interviews and observation
- Diary studies
- Focus groups
- Surveys
- Card sorting and tree testing
- Contextual enquiry
- Usability testing
- Persona creation
- Customer journey mapping
We are innovative thought leaders
We have been leading the field in experience design for more than 20 years, evolving and learning, bringing all that expertise to your project.
Design
Our designers apply their knowledge of behavioural science and design principles to translate insight about your business and customers into effective, accessible and delightful experiences that create value and meet user needs.
We are not precious; through prototyping, testing and iteration we follow the evidence to arrive at an optimal user experience that supports business needs.
We have taken huge value and learnt loads. Bunnyfoot were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.
Arlene McDermott
Programme Manager, FCA
A few design clients...
Just some of our techniques...
- Prototyping
- Wireframing
- Graphic and UI design
- Designing for persuasion, emotion and trust
One size does not fit all
We have as many approaches as we have clients and will work with you to find the best way forward. We adapt our way of working to meet yours and are always focused on the best outcome for you.
Usability testing and evaluation
Testing and evaluation are essential to our process. Backed up by our bespoke recruitment team, Bunnyfield, it is only through testing that we are able to understand how effective and efficient designs are.
We have conducted 1000s of usability tests – on websites, apps, chatbots, set-top boxes, real-world experiences, VR and more. Usability testing is the most effective way of validating that we are on the right track, all the way through the process.
Involving customers in the design of our site has ensured we meet their exacting requirements. Performing in-depth international testing helped us deliver experiences tailored to some of the key markets we operate in.
Paul Knutton
e-commerce Manager, Boden
A few usability testing and evaluation clients...
Just some of our techniques...
- Usability testing
- Expert evaluation
- Competitor review
- Accessibility auditing and evaluation
- Moderated, lab-based and remote testing
- Tree testing
Trusted partner
We are trusted by leading brands, big and small, to improve their profitability by creating the most engaging and persuasive experiences across all touchpoints.
Strategy
Being focused on the needs of your customers runs far deeper than usability testing and fixing issues. We work with you to understand the current level of UX maturity within your organisation and develop a strategy that integrates user advocacy into the heart of your organisation.
Through research and workshops, we gain a detailed understanding of your practices and ambitions, identifying both your current level of UX maturity and where you would like to be. We have a full range of services to support you on your journey.
Over the past several years, Bunnyfoot have played a vital part in our design processes. They always quickly understand our ambitions and advise on the best approaches for us to be able to achieve the best possible insights, making sure we test our proposed solutions with people that are representative of our user base. We truly see Bunnyfoot as a part of our extended team.
Kevin Halley
Head of Product Design, BT TV & BT Sport
A few strategy clients...
Just some of our techniques...
- Strategy workshops
- UX maturity assessment
- UX process design
- Development of a UX toolkit for you to use
- Ongoing training and support
- Regular assessments
We work with you, not for you
We believe we can create the best experiences by working together and we’re happy to share our knowledge and practices along the way.
Service Design
We help companies tackle complex service challenges, both emerging technology service propositions and improvements to existing global and local customer services.
In collaboration with you and your stakeholders we will review and redesign your entire service provision holistically.
Working with Bunnyfoot is always a pleasure. Their consultants brought with them a wealth of knowledge on user experience but they were equally flexible in tailoring their approach to our requirements
Laura McAllister
Product owner, Historic Royal Palaces
A few service design clients...
Just some of our techniques...
- Service blueprints
- Customer experience maps
- Ecosystem maps
UX training
We offer 17 intensive interactive courses structured to support you through strategy, research, defining requirements, design, and delivery.
We also provide internationally recognised UX certification and are regular contributors to the UX qualification board curriculum.
Research lab hire
Our high-spec testing and viewing facilities in London and Sheffield have all the latest kit to run great research, interviews and focus groups.
Our spaces are bright, comfortable and flexible with friendly hosting, tasty refreshments and expert IT support on hand.
Participant recruitment
Our extensive database has people from all backgrounds and ages across the UK.
We fully screen everyone we recruit so that you get the best participants for your research.
We recruit real people, not “professional participants” and we boast the lowest no-show rate in the industry.
Research lab design and build
Our specialist team spec out and install all that is needed to create a flexible, comfortable research space at your own premises.
We do not stop at IT; we advise on internal processes to ensure GDPR compliance and ‘what happens on the day’ processes to ensure testing in your new lab goes smoothly from Day 1.
