What are they?
Stakeholder, Value network and ecosystem maps are visual representations that identify and categorise the complex web of interdependencies within a product, service, or organisation. This is crucial insight that helps to understand and manage relationships, interests and the potential impact of change.
Stakeholder maps typically involve plotting stakeholders on a grid or chart and categorising them based on their level of influence and interest.
Value network mapping shows relationships through the lens of value exchanges such as money, goods, policy/governance and information.
Ecosystem mapping combines elements of both Stakeholder and Value networks. These more complex maps help visualise the entire service ecosystem.
Such visualisations provide a clear overview of the stakeholder landscape, aiding in strategic decision-making, communication planning, and engagement efforts.
When to use them?
Usually, as a part of a larger service design project, when you need to better understand the complex relationships between the actors in a system.
Need some help?
Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.
If you would like to talk about how we can support you in gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!
