What is it?
A systematic examination and evaluation of all the content (copywriting, labels, images, data etc.) within a product or service from a user experience perspective.
The primary objective is to understand how the existing content aligns with user needs, business objectives, and be effective, efficient and satisfying for the end user.
Best conducted when there is user research such as personas to refer to, content is assessed for relevance, cross-site/platform consistency, quality, accessibility and persuasion.
Content that doesn’t resonate with the user or business needs is flagged and explained.
When to do a content audit?
When to use: When you want to optimise your content and communications for your intended audience.
Want to conduct a content audit?
Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.
Bunnyfoot can also provide content design services such as producing content and content creation guidelines.
If you would like to talk about how we can support you with gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!
