What is graphic design?
Graphic design enhances the usability and appeal of a product by creating and arranging visual elements, such as typography, colour schemes, icons, images, and layout.
Our user-centred graphic designers apply insight from user research such as personas and usability testing, designing in a way that:
- Targets design to the intended audience.
- Tells a compelling story that evokes desirable emotions and reactions.
- Creates a visual hierarchy that guides the user but also aids readability and usability.
- Offers a consistent, branded experience across all channels.
- Ensures designs are accessible to everyone, regardless of any access need, disability or impairment.
Graphic design services can be limited to smaller activities such as producing a single image, or larger in scope, such as creating the look and feel for an entire brand as part of a design system.
When to use graphic design?
When you need an artist who’s also a user experience professional.
Need some help?
Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.
If you would like to talk about how we can support you in gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!
