We help you create positive & profitable customer experiences

About Us

Since 1999 the UK’s leading UX consultancy. We are psychologists, researchers, interaction designers, usability & customer experience specialists. We cover web, software, mobile, print, service design and more

Just some of Our Services

Evidence based design is what it is all about –
providing you with confidence to make the correct design decisions

Customer centred design

The framework that underpins our approach to designing persuasive customer experiences for online and offline channels.

A full set of services to take you from initial concept through to launch via customer research, modeling, information architecture, interaction design and prototyping, with integrated customer testing at each stage.

User testing

The sharpest tool for assessing and improving the performance of your site, product, or service.

We test real people performing real tasks – observing what they actually do: real actions, real evidence, not just opinions!

Based on the evidence we make concrete recommendations for improvement.

Expert design consultancy

Our experts identify where improvements can be made to your site or service and make concrete recommendations for enhancement. Includes usability, persuasion & emotion.

We also offer a range of UX training courses; including usability testing, persuasion design, prototyping with Axure, designing for the human brain, beyond usability...

Bunnyfoot draw on their indepth knowledge of customers and our sector to challenge us with better solutions. Their style mirrors our own – can do, delivery focused and not a Frappuccino in sight!

James Millet, Head of Digital


114% Rise in mobile traffic and 43% rise in tablet traffic


38.5% increase in conversions from the online booking process


59% faster checkout (remote testing), over 100 actionable improvements, international user testing of their offline catalogue, newsletters, website and mobile experience


37% increase in conversion on the landing page and 15% increase in conversion rate on donation form

Just wanted to say a quick thank you for the subtitle research. It was really coherent, has generated a lot of interest and provided teams with the start of some solid research from which to start incrementally improving how we deliver subtitles within the Standard Media Player.

Henny Swan, Senior Accessibility Specialist

Some of Our people

Cathy Carr

Cathy is a knowledgeable experienced consultant. With extensive experience in a variety of user centred design practices including user testing (moderated and remote), depth interviews, expert evaluations, mental models, personas and surveys. She also delivers our User Testing course to teams, teaching them about the basics of usability and tips for successful moderation sessions.

More about Cathy
Image of Dr Jon Dodd

Dr Jon Dodd

CEO and Co-Founder

Has a thing for sharks, sails big boats

Image of Alison Rawlings

Alison Rawlings

Consultancy Director

Likes growing the business, vegetables and children


Clare Lambert

Account Director

Peanut butter addicted world traveller

Image of Aaron Young

Aaron Young

Principal Consultant

Inspired by Heinz Wolff and Wile E. Coyote


Latest blog posts

UXUK Awards 2015 Shortlist Announced

October 9, 2015 - Be the first to comment on this post

We are pleased to announce that two Bunnyfoot client projects have made it into the UXUK Awards Shortlist 2015. 

You agree that closed and leading questions are bad don’t you…?

October 2, 2015 - Be the first to comment on this post

Asking a leading, loaded or closed question is undesirable when it comes to researching how your customers really behave. These kinds of questions… Read the full story

Why bad recruitment is worse than not testing….

September 24, 2015 - Be the first to comment on this post

We all know that carrying out usability testing takes time and money, so it is very important that you are testing with the… Read the full story

More blog posts

Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.