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User Testing
Learn how to conduct your own user testing sessions to gain key insights and improve the way you interact with your customers.
Course description
Our User Testing course covers all the basics; from how, why and when testing should be used, through to actually executing a test and acting on the results. This course is very practical: throughout the day you will practice the techniques you’ve learned in real tests, acting as a moderator, an observer and a test participant! It’s fun, it’s interactive and you will meet interesting people to exchange ideas and experiences with.
Is it for you?
If you are responsible for making improvements to the usability and performance of a website or app – this course is for you. This course will also be useful if you are considering outsourcing testing, as it will give you a thorough grounding in what to can expect and what you should be demanding from your suppliers!
Participants in this course are typically Brand Managers, Marketing Managers, Digital Marketers, Designers or User Experience Managers.
What you will learn
Topics covered in the course include:
- Why conduct user testing in the first place?
- How testing fits into a project or development cycle
- Planning, running, and analysing:
- Writing good test protocols
- Moderation best practice
- Which data to gather
- Formative vs. summative testing
- Software for recording/running a test
- Observing and noting
- Dealing with difficult participants
- Reporting results effectively (with templates provided)
- Effective ways to present your results to others
- Other forms of testing, such as…
- Remote moderated
- Remote unmoderated
- Intercept testing
- ‘Wizard of Oz’ prototype testing
- Relationship with A/B and multivariate testing
- Practising real tests acting as moderator, observer, and participant!
Learning objectives
After completing the training, you will be able to:
- Describe and discuss the benefits of and key factors involved in usability testing
- Recognise the components that make a good test
- Specify and plan an appropriate user test
- Carry out a basic user test
- Analyse and report the results of a user test
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: London
Price: £595 (excl. VAT)
We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.
Book your place
London – Places available:
Weds 8th July 2020
About your trainer
Cathy is a knowledgeable and experienced consultant. With extensive experience in a variety of user-centred design practices including user testing (moderated and remote), depth interviews, expert evaluations, mental models, personas and surveys.
Cathy has worked closely with a range of public and private clients such as Vodafone, Johnson & Johnson and Towers Watson.
It was run well, I enjoyed it and felt very engaged with the material. I found the card sort method especially useful!
The way we approach user testing will change for the better as a result of attending the course. Thanks Bunnyfoot!
Heidi Smith
UX Designer, The Sun (News UK)
Josh Vince
Product Manager, TRX
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
