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Co-creation, ideation & innovation
Learn how to extract knowledge and ideas from a diverse range of people to create remarkable customer experiences.
Course description
The talent and knowledge within your organisation (or your clients’ organisations) can be a great asset… if it can be unleashed creatively and collaboratively. You need to unlock the creativity from subject matter experts who don’t usually get involved with such things, and get those that normally do to approach solution forming from a wider or completely different perspective altogether. You also need to unlock people from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.
This course takes you through a whole workshop process to do exactly this. You will participate in a full end-to-end program of activities learning by trying out a number of representative techniques for real.
It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. By the end of the course you will have produced something worthwhile and will go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends.
Is it for you?
If you have a stake in improving conversions, satisfaction and loyalty from interactions with customers – this is the course for you!
People who take this course are typically Marketing Managers, Digital Marketers, Project Managers, Designers, Developers and User Experience Managers.
What you will learn
Topics covered in the course include:
- The principles of idea generation and the idea lifecycle
- Generating a shared brief
- Getting the most out of groups, overcoming barriers to sharing
- Exploding ideas (numerous techniques and theories)
- Evaluating and communicating ideas
- Developing ideas
- An introduction to testing ideas in the wild for validation
Learning objectives
After completing the training, you will:
- Understand the full cycle of how briefs are turned into concepts through idea generation, evaluation, and development
- Understand the theories behind idea collaboration
- Be able to control inputs from group members and moderate a group
- Have learned key techniques for idea generation
- Consolidate your understanding through practice with key techniques
- Be confident in how to find and adapt techniques to meet your specific needs
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: Remote training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Book your place
Places available:
Weds 2nd Sept, 2020
Places available:
Fri 20th Nov, 2020
About your trainer
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association newsletter.
Jon founded Bunnyfoot way back in 1999 and in that time has worked as lead consultant on many projects for the likes of Microsoft, NHS, HSBC, Aviva, OpenGI, Dyson, Virgin, EasyJet, the FCA, MoneySupermarket, Oxford University press
He has developed training courses and been lead trainer for the past 14 years both for Bunnyfoot’s in house course program, and for econsultancy and the Institute of Digital Marketing.
I would definitely recommend this course to others! Jon is very knowledgeable and this came across in the course. Being a newbie to the whole area I wasn’t made to feel stupid or silly when asking questions – in fact, I was encouraged to do so.
Team is very attentive and helpful. The trainer was engaging and I enjoyed the day.
Kieran Smith
Business Analyst, Capita Employee Benefits
Claire Dracott
UX Lead, News UK
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
