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Co-creation, ideation & innovation
Learn how to extract knowledge and ideas from a diverse range of people to create remarkable customer experiences.
Course description
The talent and knowledge within your organisation (or your clients’ organisations) can be a great asset… if it can be unleashed creatively and collaboratively. You need to unlock the creativity from subject matter experts who don’t usually get involved with such things, and get those that normally do to approach solution forming from a wider or completely different perspective altogether. You also need to unlock people from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.
This course takes you through a whole workshop process to do exactly this. You will participate in a full end-to-end program of activities learning by trying out a number of representative techniques for real.
It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. By the end of the course you will have produced something worthwhile and will go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends.
Is it for you?
If you have a stake in improving conversions, satisfaction and loyalty from interactions with customers – this is the course for you!
People who take this course are typically Marketing Managers, Digital Marketers, Project Managers, Designers, Developers and User Experience Managers.
What you will learn
Topics covered in the course include:
- The principles of idea generation and the idea lifecycle
- Generating a shared brief
- Getting the most out of groups, overcoming barriers to sharing
- Exploding ideas (numerous techniques and theories)
- Evaluating and communicating ideas
- Developing ideas
- An introduction to testing ideas in the wild for validation
Learning objectives
After completing the training, you will:
- Understand the full cycle of how briefs are turned into concepts through idea generation, evaluation, and development
- Understand the theories behind idea collaboration
- Be able to control inputs from group members and moderate a group
- Have learned key techniques for idea generation
- Consolidate your understanding through practice with key techniques
- Be confident in how to find and adapt techniques to meet your specific needs
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: Remote training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Book your place
Remote training – places available
Thurs 11th March, 2021
Remote training – places available
Tues 18th May, 2021
About your trainer
Mila is a hybrid UX research and Service Design consultant who has led many projects for a broad range of clients like digital giants Google and SAP, to government and charities such as NHS and RNIB. Specialisms include conducting customer research, facilitating stakeholder workshops, delivering ideation & prototyping workshops with design teams as well as running co-creation labs and discovery sessions with users and customers, creating visual assets such as personas, service blueprints, user journey, stakeholders and eco-system maps and designing low/mid/hi-fidelity prototypes.
Mila is an entrepreneurial professional with a unique skill set covering human-centred design and design research methodologies, digital design tools, innovation consultancy and creative facilitation combined.
Prior to joining Bunnyfoot Mila worked at the international Design Research agency, ran her own company delivering innovative workshops for teams and helped to develop a successful UK start-up. Mila holds a MSc in Innovation, Creativity and Leadership at City, University of London.
I would definitely recommend this course to others! Jon is very knowledgeable and this came across in the course. Being a newbie to the whole area I wasn’t made to feel stupid or silly when asking questions – in fact, I was encouraged to do so.
I’ve been on a couple of Bunnyfoot training courses now and they’re always a tier above the rest. Their trainers are extremely knowledgeable, engaging and flexible to your needs.
Kieran Smith
Business Analyst, Capita Employee Benefits
Jessica Blaikie
UX Researcher, HM Courts & Tribunals Service
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
