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Designing for The Human Mind/Brain
Learn how to exploit psychology and neuroscience to deliver exceptional interactive designs and experiences.
Course description
This course is an intensive one-day introduction to how you can exploit what is known about the human brain and its capabilities and limitations in your designs.
Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers/users through design and communication.
It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. After finishing the course you’ll be able to go back to your desk armed with knowledge (and a few dinner party tricks!) to impress your colleagues and friends.
Is it for you?
This course teaches the fundamentals of UX, explaining the science and theory behind many of the design principles we rely on today.
If you want to improve the impact of your designs, maximise conversions, optimise landing pages, and create effective dashboards and adverts – this is the course for you.
This course is aimed mainly at those designing for interactive experiences (websites, mobile sites, apps, etc.) but is also applicable to anyone who would like to improve how they communicate visually (advertising, presentation production, reporting etc.).
The people we see taking this course are Marketing Managers, Digital Marketers, Designers, User Experience Managers, Content Providers and other creatives…
What you will learn
Topics covered in the course include:
- The fundamentals of the human visual system and what this teaches us about design
- How to grab and direct the attention of your customers
- How to improve salience and readability
- The psychology of colour
- How to reduce the appearance of clutter
- How people remember and how you can use this to the advantage of your brand/product/service
- How to design for people’s natural thinking processes
- The basics of persuasive design
- Emotional design principles
Learning objectives
After completing the training, you will be able to:
- Describe the key capabilities and limitations of the human brain that affect perception
- Apply the key principles to your designs in order to improve customer behaviour and perceptions
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: Remote training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Book your place
Places available: remote training
Thu 16th Apr 2020
Places available: remote training
Tues 28th May 2020
About your trainer
James is an experienced UX consultant who holds an MSc in Human-Centred Systems from City University London. He is a strong advocate of inclusive design and believes empathy drives the best solutions.
James comes with a wealth of experience having worked on a wide range of client projects such as EDF Energy, British Library, Kew Gardens and UXUK Award winning work with Beano.
Interesting insights that were delivered in an engaging way. Applying it back to web page design made it really relevant. Jon was a great trainer!
I enjoyed learning more about how the mind works in relation to how people make decisions. I felt positive about what I do at work and got a lot out of the day. I could see designers, marketers and UX-type people benefitting from taking this course.
Gavin Ross
Senior Online Experience Manager, easyJet
Charlotte Green
User Experience Consultant, Nationwide
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
