In part 1 of 2 from this April 2013 Bunnytalk (our regular monthly presentations hosted in London), Bunnyfoot CEO Dr Jon Dodd takes you through the science behind how designers of sites and services can unleash the power of influence over customers and their decision making.Read more
Posts with the tag: Tag: Persuasion
Today I delivered a talk at Digital Shoreditch on the importance of emotion in creating engaging and persuasive designs that deliver superior customer experiences.Read more
Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on the importance of emotion in creating engaging and persuasive designs that deliver superior user experiences during the Behavioural Design day at this year’s Digital Shoreditch Festival.Read more
The other day I read an interesting article on Business Insider’s website titled “Even The Illusion Of Progress Is Motivating”. The article centres around the goal gradient effect, and the findings could be useful for understanding what makes your customers tick within the realm of usability.Read more
Recently, C&A Brazil did an interesting and innovative Mother’s Day campaign: They linked the coat hangers in store with Facebook so that each hanger showed the number of Facebook ‘Likes’ each piece of clothing received. The campaign was a huge success with part of the collection being sold out on the first day. One reasonRead more
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels. The theme of the day: Joined Up Interactive Customer Experiences (JUICE). Jon Dodd, CEO of BunnyfootRead more
(Notes from the UK Usability Professionals’ Association workshop with Dr Susan Weinschenk) We often attend events and network with other experts in the usability and user experience profession. I recently attended a workshop organised through the UK Usability Professionals’ Association and thought it would be useful to share my notes. In this workshop Susan WeinschenkRead more
Customer experience on your mobile site or app cannot be ignored. Studies suggest that mobile is driving an average of 10% of visits to ecommerce sites, but conversion rates on mobile are generally much lower. By including the customer in the development process you can enhance the experience and increase conversion. Here are a fewRead more
