Think about a piece of creative – whether it’s a television advert, an email, a website or a physical object – that has had a lasting effect on you. It’s likely that as you’re picturing it, a huge part of what you remember will be the emotion you felt at the time. When you thinkRead more
Posts with the tag: Tag: Marketing
Although they’ve been on the market for a while now, there was a huge push from Amazon and Google to get their ‘smart’ assistants – the Echo and Home respectively – in to our homes and lives this past Christmas, and Voice Controlled User Interfaces (VCUIs) / Conversational Agents (CAs) have been mentioned on countlessRead more
Tom Waterfall, a CRO (that’s a ‘Conversion Rate Optimiser’, not a member of the Night’s Watch) treated us to February’s Bunnytalk discussing his role at Lostmy.Name, a fast growing company that produces customised books. He tells of the trials and tribulations of building a testing culture at the e-commerce startup in 6 punchy lessons from failing fast toRead more
Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on Mapping Human Behaviour with Immersive Experiences at Another Marketing Conference 2013. His talk will take you through how products, services and websites can be designed to provide customers with a rich, immersive and satisfying experience. He will explain how to be awareRead more
Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on the importance of emotion in creating engaging and persuasive designs that deliver superior user experiences during the Behavioural Design day at this year’s Digital Shoreditch Festival.Read more
This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able toRead more
On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session. Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media isRead more
It is quite widely reported that Amazon gained an additional $300million a year increase in turnover by implementing a single recommendation from a usability company in the US. Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in theRead more
At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live. I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have overRead more
This year we have a bit of fun lined up for the Online Marketing Show. I’m not going to say what it is, but we have a killer theme you’ll want to investigate! Stop by, there will be 2 experienced consultants on the stand to talk to and an eye tracking station to help analyseRead more
