Posts with the tag: Tag: Customer Research

IoT is EVERYWHERE. It’s so cheap and easy to put a WiFi and/or Bluetooth chip in anything, that everyone is doing it to everything. Lightbulbs, smoke detectors, doorbells, speakers, fridges… you name it, someone is internet-enabling it.  My recent experience The washing machine I bought recently is WiFi enabled (for some reason), though this wasRead more

There are only a few things that can have a bigger impact on the success of a product or service than a full understanding of your customer’s needs. User interviews can be a useful tool for gaining rich insight from your customers about their habits, past experience and understanding of your service. To help withRead more

By now, most of us are used to conducting a huge part of our working lives online and here at Bunnyfoot, remote research has become a preference for many clients. However, transferring the set-up of a UX workshop to the remote world can be a daunting prospect. To help, here are 5 top tips forRead more

A few months ago, we gave a talk on ‘human centred design’ to this year’s Digital Publishing MA students at Oxford Brookes. We then ran a 3-hour analysis and ideation workshop as part of a course that takes students through a research and design project following user centred design methodology. Here we talk with AdamRead more

We’ve been thrilled by the reception of the bi-monthly webinars we have been running since the pandemic started. With over 250 registrations for each event and attendees from many of the UK’s largest companies. Our next event takes place on November 26th from 1.30pm to 2.30pm. We’re defined by the choices we make. The successRead more

Since mid-March, we have conducted many remote interviews, usability tests, workshops and a host of other activities to ensure programmes of work for our clients are delivered. However, we know that remote research is not suitable for all products and services. The safety of research participants and research teams have always been our top priorityRead more

Mostly business as usual with remote working For the last 3 weeks we have been working closely with all our clients to ensure we can continue to keep projects and programmes on track during these challenging times – generally this has just been a simple move to increased remote working with little, if any, disruption.Read more

We normally run our quarterly client seminars in London – and while we would love to host you face to face, for obvious reasons it is more appropriate to host this one online – indeed we have brought forward the topic of remote insight and evidence to match the current situation too. Webinar: Remote research,Read more

You may well have heard the famous quote from Henry Ford after he’d invented the revolutionary Model T car: ‘If I’d asked customers what they wanted, they would have said “a faster horse”’ This quote nicely illustrates that a key part of creating a successful product (or service) is understanding what your customers actually needRead more

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways ofRead more