Posts with the tag: Tag: Customer Research

Since mid-March, we have conducted many remote interviews, usability tests, workshops and a host of other activities to ensure programmes of work for our clients are delivered. However, we know that remote research is not suitable for all products and services. The safety of research participants and research teams have always been our top priorityRead more

Mostly business as usual with remote working For the last 3 weeks we have been working closely with all our clients to ensure we can continue to keep projects and programmes on track during these challenging times – generally this has just been a simple move to increased remote working with little, if any, disruption.Read more

We normally run our quarterly client seminars in London – and while we would love to host you face to face, for obvious reasons it is more appropriate to host this one online – indeed we have brought forward the topic of remote insight and evidence to match the current situation too. Webinar: Remote research,Read more

You may well have heard the famous quote from Henry Ford after he’d invented the revolutionary Model T car: ‘If I’d asked customers what they wanted, they would have said “a faster horse”’ This quote nicely illustrates that a key part of creating a successful product (or service) is understanding what your customers actually needRead more

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways ofRead more

Last Thursday we hosted the latest of our regular seminar/workshops in London. These workshops always have a service design, UX strategy or customer research focus, and we like to involve all attendees in activities rather than be just passive observers. This time we were joined by guest speaker Chris Pitt from big data supremos VerticalRead more

“Dear Diary, How can I ensure I get the best results when conducting a diary study as part of a UX research project?” Let’s start with a quick overview: diary studies are a research method used to gain qualitative insight into participants’ behaviour (and the context) over a period of time. During the study period,Read more

What do a 40% decrease in traffic accidents overnight, an evening spent watching TV and a good night’s sleep have to do with digital product design? Quite a lot, it turns out.Read more

As those of us in the UX world know, it’s quite common to watch people struggle to use a site, then subsequently say how easy to use it was – which is why it’s important to observe what people do, not what they say. People tell you what they want in order to achieve theRead more

Recently we worked with Historic Royal Palaces to refine the organisation of their website and also provide input into the visitor experience at their six palaces. In particular, they wanted to grow their UK-based audience outside of London, provide more user-centred programmes for schools, families and young people and engage more overall through film, television andRead more