Last week we held a Digital Masterclass to raise money for this year’s chosen Bunnyfoot charity event, The CARE Challenge. We were thrilled by the turnout and support from our clients and friends, all at short notice. All in all we managed to raise over £600. To those who came along or donated — we salute you!
Public interest in avatars has increased thanks to a recent James Cameron film (20th Century Fox)
No longer are avatars the ideas and projects saved for geeks or the games industry. Since the massive success of James Cameron’s film Avatar, the wider public have been exposed to not only the concept and possibility of 3D virtual worlds, but the technology behind creating and controlling an avatar.
The development of personalised intelligent media is fast progressing and will soon provide us with
One of the great attractions in Edinburgh is the Zoo, my kids love it. We have been members for five years and spend many days of the summer holidays wandering around. Over the last few years I’ve seen the Zoo marketing develop and on my last visit was particularly impressed by their recent flyers. They have successfully combined maps, plans for the future, members information and all manner of other info into one neat, slick and usable handout.
The flyer is a standard DL sized concertina folded affair but what nicely sets it apart is that it has a built in information architecture and is really easy to use.
The concertina has an offset fold that exposes a small border. The borders show the title of that section and make it easy to find and fold to that section. The borders act in the same way as tabs do within a webpage. They conceal a large amount of information in a small space and provide the user with a quick introduction to the contents.
Having these tabs makes it easy to find the section you are interested in and avoids the problem of either having to open up the entire concertina or folding it up in some weird way to expose the bit that you are interested in.
If the zoo were not a fantastic trip in and of itself, I would heartily recommend popping along just to pick up one of these flyers.
If you’re aware of any similar excellent examples we’d love to hear about them.
Advances in mobile, social media and gaming technologies have moved the field of user experience into almost all areas of our daily lives. This has created a shift away from traditional usability (as you knew it) to the much richer scope of user experience, where users’ feelings, motivations, and values are given as much, if not more, importance than the traditional measures of efficiency effectiveness and subjective satisfaction.
The YES programme (www.lothianyes.com) supports young people in gaining experience by setting up and running their own companies over the course of a year. The offers of support from business leaders in the community is what keeps the spirit of the programme alive,
It feels like every time I turn around there’s a new member of staff and we’re still looking for more (a senior information architect and a digital project manager)! Find out about who’s joined, who’s moved and who we are looking for here.
Come to our Usability Clinic, stand E7110 at Internet World: April 27-29, 2010
With Doctors in our midst, it’s almost the same! OK, not quite the same kind of Doctor, but we are just as highly skilled at finding a cure for your usability woes. Our aim is not to stuff your bag with another generic leaflet, but to stuff your brain with specific solutions.