BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
    Home News and Announcements Bunnyfoot delighted to have conversion.com as new sister company

    Bunnyfoot delighted to have conversion.com as new sister company

    By David Williams | News and Announcements | 0 comment | 18 August, 2020 | 0

    This week conversion.com have joined the Sideshow group – and we at Bunnyfoot are delighted to have them! 

    Dr Jon Dodd, MD of Bunnyfoot said, ‘They share the same ‘evidence based’ ethos as us, and compliment us brilliantly with their quant expertise and approach. We already share some clients and are looking forward to close working on a number of upcoming projects with them and our wider Sideshow family’.

    The full press release is below:

    Sideshow Group signals ambitious growth plans with acquisition of Conversion.com

    Independent marketing services group Sideshow has today acquired conversion rate optimisation specialist, Conversion.com, founded by CEO Stephen Pavlovich.  Sideshow is a digital communications group that has been quietly building scale in recent years through strong organic growth and by acquiring progressive and innovative marketing businesses without needing external investment. It entered the Sunday Times Tech Track 100 in September 2019.

    The purchase of Conversion increases headcount to 250 and turnover to around £30M, positioning Sideshow alongside high growth marketing services groups that have technology at the heart of their offer and are transforming the industry.

    Sideshow’s considered and client-centric approach to M&A means they offer a range of truly joined up specialist services covering digital marketing and transformation, research, data, and customer experience for brands including BT, Experian, KFC, HSBC, Tesco and EDF Energy. Companies in the group include Bunnyfoot, Vertical Leap, Thinking Juice and Strawberry Soup.

    Conversion has a client list that includes Canon, Domino’s and Facebook. It positions itself as an ‘experimentation’ agency that ‘improves customer experiences with data-driven experimentation’ and provides a range of conversion rate optimisation services covering personalisation and product and pricing experimentation.  

    Tony Hill, founder of Sideshow comments: “Covid has accelerated the need for genuine client/agency partnerships that can support clients strategically and commercially. That’s always been our approach and Conversion is a best in class optimisation business with effectiveness at its core. We are building a group that will serve client needs now and into the future and Conversion sits in a real sweet spot as even more commercial transactions move online.

    He adds: “The agency agenda has changed and a leading role has emerged that connects creativity with data, technology and conversion services that increasingly underpin the commercial decisions that clients make.”

    Stephen Pavlovich, CEO at Conversion.com comments: “Culture has been one of the things that’s been really key to us as we’ve grown the business.  In Sideshow we’ve found a partner with very similar values. We are joining a vibrant group of entrepreneurial companies who are completely independent, with a strong growth agenda and that is a very exciting proposition.”

    Waypoint Partners, a leading global growth and corporate finance advisory firm to the marketing services sector advised Conversion on their sale to Sideshow.

    Matt Lacey, managing director at Waypoint explains: “The partnership of Conversion and Sideshow is a real meeting of minds, an example of two independents with shared values and a desire to be changemakers by bridging the worlds of transformation and marketing. The networks were already struggling and this difficult new world we find ourselves in is exposing their weaknesses even further. There is a significant opportunity for ambitious groups to make their mark and drive disruption; I believe the combination of Conversion and Sideshow is perfectly placed to do just that.”

    Tony Hill concludes: “While we’ve been quietly validating our model and approach in recent years, we are now in a position to really focus on growth. We are ambitious and looking to make further acquisitions this year. Data and analytics, digital transformation, Amazon services and media are all in our sight, but ultimately it all comes down to the cultural fit. Only by having shared values and trust can you collaborate and share effectively.” 

    About Sideshow

    Sideshow is a provider of modern marketing and digital transformation services. The Group has evolved from a single agency to become a family of highly connected, and digitally focussed agencies built on a foundation of expertise and experience in areas of high growth services. For more information visit: www.sideshowagency.com

    About Conversion.com

    Conversion.com is the UK’s largest experimentation agency, focusing on optimising customer experiences, product and pricing strategy. By A/B testing new content, creative and functionality, they help brands make decisions with evidence and data – not opinion. For more information visit: conversion.com  

    About Waypoint Partners

    Waypoint Partners is the leading growth and corporate finance advisory firm, working globally with shareholders and their leadership teams in the creative and related technology sectors to grow and realise value. Waypoint Partners has worked with over 200 businesses across the UK, Europe, U.S. and Asia. Headquartered in London, with offices in Edinburgh and New York. For more information, visit: www.waypointpartners.co.uk  

    No tags.

    David Williams

    More posts by David Williams

    Related Posts

    • Bunnyfoot contributes to De Beers Group Diamond Industry Report

      Nov 10, 2020

      This month, the De Beers Group published their latest Diamond Insight Report which uncovers opportunities for the diamond industry on the path of recovery from COVID-19. Bunnyfoot’s contribution was an article about ‘Establishing trust and connecting with customers online’ –... Read more

    • Robert Stevens, Co-Founder of Bunnyfoot

      Aug 10, 2020

      Everyone at Bunnyfoot was devastated to hear about the death of one of the company’s founders, Rob Stevens, who passed away suddenly on 25th July.   Together with Jon Dodd, Rob was the driving force behind getting Bunnyfoot up and running and he remained a vital part of our... Read more

    • Face to Face Research at Bunnyfoot with COVID-19 restrictions easing

      Jun 26, 2020

      Since mid-March, we have conducted many remote interviews, usability tests, workshops and a host of other activities to ensure programmes of work for our clients are delivered. However, we know that remote research is not suitable for all products and... Read more

    • Recruit a diverse audience with remote research

      Mar 27, 2020

      During this unsettling time where many teams are having to re-think their approach to research projects, we have received a host of enquiries about access to participants for remote research. With most people in the UK staying at home now,... Read more

    NextPrevious

    Recent Posts

    • ‘AR’-commerce – a novel and functional shopping experience January 26, 2021
    • Webinar: UX & Sustainable Service Design January 12, 2021
    • AR isn’t mainstream… or is it? January 7, 2021
    • What makes an effective UX Consultant? Bunnyfoot speaks to UX Usability Podcast December 11, 2020
    • What’s in a name? User Experience and UX Design vs. Design Thinking November 24, 2020

    Categories

    • Brain Bites: 2 Minute Insights
    • Brain Feasts: Longer Reads
    • Brain Licks: 10 Second Wisdom
    • Bunnyfoot Updates
    • Content: White Papers, Research Reports and More
    • Events
    • News and Announcements
    • Talks and Presentations
    • Tools and Resources
    • Uncategorised

    LONDON

    4th Floor
    54 St John’s Square
    Farringdon
    London
    EC1V 4JL

    Tel: 0207 608 1670

    SHEFFIELD

    The Old Chapel
    8 Mortimer Street
    Sheffield
    South Yorkshire
    S1 4SF

    Tel: 0114 478 2950

    OXFORD

    Boston House
    134 Downsview Rd
    Wantage
    Oxfordshire
    OX12 9FF

    Tel: 01235 606 140

    Cyber Essentials (PLUS) Logo
    • Copyright Statement
    • Terms & Conditions
    • Training Course Terms & Conditions
    • Privacy Policy
    • Jobs
    © Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
    • Our services
    • About us
    • UX training
    • Our clients
    • Blog
    • Contact us
    Bunnyfoot
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Privacy PolicyREJECTACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.