In this month’s Bunnytalk, Michael Feiner from AEP Converts, talked about how user experience and analytics can be used to optimise the online experience.
The talk covers:
- What makes a great online optimisation programme (clue: A/B testing is not enough);
- Who should be in your optimisation team (clue: an analyst and UX designer are essential); and
- How analytics and UX interact to improve online conversions.