64 Posts about
UX

Boden share their experiences of international user centred design with a live Q&A

The work we have done with Boden is a shining example of how user centred design is a key tool designing an integrated marketing message across all communications. It encompassed the entire journey through catalogue and email, right through to the website checkout design and prototypes for the mobile web. They have come away with a deep understanding of how different cultures shop online, how language can make a key difference in persuading people to buy and how design can move people seamlessly through a journey to the checkout. Boden are currently making their way through our prioritised recommendations for improvements, based on their key audience insight, and testing each change as they go.


Your guide to personas and how to use them

June 8, 2011 - This post has 3 comments
Posted by in Tools and resources
Tags: , , , ,

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s OK – these little chaps seem to receive a lot of attention and yet we are frequently asked by our clients what they actually are.

They are a key part of ensuring you stick to your user centred design principles. This post will hopefully give you a bit of an overview of what a persona is and isn’t, how we’ve used them and why you should too. There are also some suggestions for further reading at the end if you’d like to get your teeth sunk a little deeper into this topic.


Boden and Bunnyfoot work together to take customer experience to the next level across European and US markets

Boden the international fashion retailer is to enhance online customer experience by gaining insights from watching the real behaviour of its customers whilst they use the current Boden site and also some new innovative prototypes.


What did Bunnyfoot look like in 2010?

December 23, 2010
Posted by in News/ Announcements
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Ever wondered what a year of Bunnyfoot looks like?

Here’s a collection of the weird and the wonderful world of Bunnyfoot…


Making your customer experience amazing can change lives

We had a guest speaker come in to talk to my Brownie Guide group on Monday for their Disability Awareness Badge. In a wheelchair at 21, Anne has gone on to become a successful solicitor who has sailed the Atlantic well before the internet was established. But Anne has offered me a view about how making experiences amazing, beyond simply functional, is the key to her living her life to the full.

We talked about Christmas shopping, working from home, sources of information to improve life with a disability and how charities are behind the times with technology. Nowadays, with the technology available, Anne can be just as able as I am, but she is also more bound to using it than I am. Focussing on just Christmas shopping, this is when it really drills home that when you make an effort to make an experience amazing for your customer, for some you are massively enhancing the quality of their life.


Appealing to multiple senses enhances your customer’s experience

On the whole, humans are visual creatures, which makes sense when you think about it as sight allows us to perceive, identify, and act on objects outside of our reach. As such, many designers go to great lengths to attract customers by designing displays that are visually appealing. However, if you only consider vision, a number of interaction opportunities to make interesting, impacting and memorable designs slip through our fingers.


Bunnyfoot Digital Masterclass – raising money for CARE

August 4, 2010 - This post has 3 comments
Posted by in Events
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Neil outlines important analytics questionsLast week we held a Digital Masterclass to raise money for this year’s chosen Bunnyfoot charity event, The CARE Challenge. We were thrilled by the turnout and support from our clients and friends, all at short notice. All in all we managed to raise over £600. To those who came along or donated — we salute you!


Age of the Avatar (Part I)

August 3, 2010
Posted by in Brain feasts: longer reads
Tags: ,

James Cameron's Avatar

Public interest in avatars has increased thanks to a recent James Cameron film (20th Century Fox)

No longer are avatars the ideas and projects saved for geeks or the games industry. Since the massive success of James Cameron’s film Avatar, the wider public have been exposed to not only the concept and possibility of 3D virtual worlds, but the technology behind creating and controlling an avatar.

The development of personalised intelligent media is fast progressing and will soon provide us with


Social Media and the Impact on User Experience

Advances in mobile, social media and gaming technologies have moved the field of user experience into almost all areas of our daily lives. This has created a shift away from traditional usability (as you knew it) to the much richer scope of user experience, where users’ feelings, motivations, and values are given as much, if not more, importance than the traditional measures of efficiency effectiveness and subjective satisfaction.


Bunnyfoot win Oxford Innovation Award

Dr Jon Dodd and Rob Stevens were proud to have their hard work rewarded after beating off stiff competition in the Oxford Innovation Awards.


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.