In this Bunnytalk Jo Packer gave us a fascinating insight into how UX can be implemented within startup businesses. She shared with us her own experiences of integrating user testing into the design process at Songkick, a startup which is now the second-largest live music site after Live Nation with over 5 million users worldwide.
The lean start-up world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk Jo will tell you how she brought fast and cheap user research tools into Songkick which are now part of the regular product development process, and how she learned to make user research and lean start-up speak the same language.
Getting feedback from real people doesn’t have to be intimidating or take forever, and you’ll see how what you learn will impact your business. Jo will tell you what tools & practices she has adapted for a fast-paced, unforgiving start-up environment.
Songkick is the second-largest live music site after Live Nation. Every month, millions of users find concerts on Songkick across web, iOS, Android, and our Spotify app. Songkick’s partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.
This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.
Robert Stevens – Co-founder, Bunnyfoot
It is my fervent desire that the advertising industry grows up by 2020
In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.
Event:UX Oxford Speaker Series 7 Speakers:Independent usability consultants Caroline Jarrett, and Steve Krug (remote)
Once a month the best and brightest user experience professionals are invited to share tips of the trade at UX Oxford. Recent speakers at this Bunnyfoot and White October sponsored event included UX consultants Caroline Jarrett and Steve Krug.
Caroline and Steve discussed a common experience: when serious usability issues are uncovered and raised with the client but often go unfixed. Their talk offered some insightful reasons why this happens, and suggested what we can do to improve our track record.
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels.
The theme of the day: Joined Up Interactive Customer Experiences(JUICE).
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels as new ways to access the internet continue to develop. Read our blog and watch the videos.
About the event
Concentration on user experience is vital for success in the digital world, and Bunnyfoot has been leading the way for over a decade. As the market has matured and digital technology has become ubiquitous, distinguishing between channels and thinking of “users” is no longer appropriate. We need to focus our efforts on Joined Up Interactive Customer Experiences (JUICE).
To stimulate discussion we have inspiration from the award-winning comedian Tom Wrigglesworth (BBC4 “Open Letters” series); Jamie Seedhouse, Digital Strategy Manager at Europe’s largest home improvement retailer – Kingfisher; Sarah Blair Gould, eCommerce Manager of international retailer Boden and the world’s most influential ad man and Vice Chairman of Ogilvy – Rory Sutherland.
“How many psychiatrists does it take to change a light bulb? …Only one, but the light bulb has to want to change”
– Why do the most serious usability problems we uncover often go unfixed? – A how-to for experienced and advanced practitioners.
As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren’t acted upon—especially, it seems, when the problems involved are serious.