64 Posts about

Scarcity: Why we want what we can’t have

What is scarcity?

The concept of scarcity occurs when a product is only available for a limited time or if it is in short supply. People always want more of things that are running out.

Test and learn trend continues into 2014

Looking at trends for this year can be done with guidance from developments made last year. Econsultancy have recently predicted a number of digital trends for 2014, including a greater focus on experimentation and agility.

Bunnyfoot Sponsor First UXUK Awards

August 15, 2013
Posted by in News/ Announcements
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We are excited to announce that Bunnyfoot are an official sponsor of the inaugural UXUK Awards which is taking place on Wednesday 13th of November.

Bunnytalk: Guest speaker Jo Packer talks UX for startups

February 6, 2013
Posted by in Events
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Minimum Viable Research – Lean startup

In this Bunnytalk Jo Packer gave us a fascinating insight into how UX can be implemented within startup businesses. She shared with us her own experiences of integrating user testing into the design process at Songkick, a startup which is now the second-largest live music site after Live Nation with over 5 million users worldwide.

Bunnytalk: Minimum Viable Research – Jo Packer from Songkick

January 17, 2013
Posted by in Events
Tags: , ,

The lean start-up world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk Jo will tell you how she brought fast and cheap user research tools into Songkick which are now part of the regular product development process, and how she learned to make user research and lean start-up speak the same language.

Getting feedback from real people doesn’t have to be intimidating or take forever, and you’ll see how what you learn will impact your business. Jo will tell you what tools & practices she has adapted for a fast-paced, unforgiving start-up environment.

Songkick is the second-largest live music site after Live Nation. Every month, millions of users find concerts on Songkick across web, iOS, Android, and our Spotify app. Songkick’s partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.

Grow up!

November 21, 2012
Posted by in Brain feasts: longer reads
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This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.

Robert Stevens – Co-founder, Bunnyfoot

It is my fervent desire that the advertising industry grows up by 2020

In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.

…but the lightbulb has to want to change: why do the most serious usability problems we uncover often go unfixed?

July 19, 2012
Posted by in Events
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Event: UX Oxford Speaker Series 7
Speakers: Independent usability consultants Caroline Jarrett, and Steve Krug (remote)

Once a month the best and brightest user experience professionals are invited to share tips of the trade at UX Oxford. Recent speakers at this Bunnyfoot and White October sponsored event included UX consultants Caroline Jarrett and Steve Krug.

Caroline and Steve discussed a common experience: when serious usability issues are uncovered and raised with the client but often go unfixed. Their talk offered some insightful reasons why this happens, and suggested what we can do to improve our track record.

Rory Sutherland shares user experience tips at Bunnyfoot’s JUICE 2012

June 28, 2012
Posted by in Talks and presentations
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Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels.

The theme of the day: Joined Up Interactive Customer Experiences (JUICE).

Jon Dodd, CEO of Bunnyfoot

On hand to help our cause was outspoken and inspiring Rory Sutherland Vice Chairman of Ogilvy Group.

JUICE 2012

June 13, 2012
Posted by in Events
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Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels as new ways to access the internet continue to develop. Read our blog and watch the videos.

About the event

Concentration on user experience is vital for success in the digital world, and Bunnyfoot has been leading the way for over a decade. As the market has matured and digital technology has become ubiquitous, distinguishing between channels and thinking of “users” is no longer appropriate. We need to focus our efforts on Joined Up Interactive Customer Experiences (JUICE).

To stimulate discussion we have inspiration from the award-winning comedian Tom Wrigglesworth (BBC4 “Open Letters” series); Jamie Seedhouse, Digital Strategy Manager at Europe’s largest home improvement retailer – Kingfisher; Sarah Blair Gould, eCommerce Manager of international retailer Boden and the world’s most influential ad man and Vice Chairman of Ogilvy – Rory Sutherland.

Caroline Jarrett – Guest speaking at UX Oxford

May 14, 2012
Posted by in Events
Tags: ,

talking about:

“How many psychiatrists does it take to change a light bulb? …Only one, but the light bulb has to want to change”
– Why do the most serious usability problems we uncover often go unfixed? – A how-to for experienced and advanced practitioners.

Get your free ticket – Register now at eventbrite

What is the talk about?

As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren’t acted upon—especially, it seems, when the problems involved are serious.

Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.