This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.
Robert Stevens – Co-founder, Bunnyfoot
It is my fervent desire that the advertising industry grows up by 2020
In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.
Event:UX Oxford Speaker Series 7 Speakers:Independent usability consultants Caroline Jarrett, and Steve Krug (remote)
Once a month the best and brightest user experience professionals are invited to share tips of the trade at UX Oxford. Recent speakers at this Bunnyfoot and White October sponsored event included UX consultants Caroline Jarrett and Steve Krug.
Caroline and Steve discussed a common experience: when serious usability issues are uncovered and raised with the client but often go unfixed. Their talk offered some insightful reasons why this happens, and suggested what we can do to improve our track record.
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels.
The theme of the day: Joined Up Interactive Customer Experiences(JUICE).
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels as new ways to access the internet continue to develop. Read our blog and watch the videos.
About the event
Concentration on user experience is vital for success in the digital world, and Bunnyfoot has been leading the way for over a decade. As the market has matured and digital technology has become ubiquitous, distinguishing between channels and thinking of “users” is no longer appropriate. We need to focus our efforts on Joined Up Interactive Customer Experiences (JUICE).
To stimulate discussion we have inspiration from the award-winning comedian Tom Wrigglesworth (BBC4 “Open Letters” series); Jamie Seedhouse, Digital Strategy Manager at Europe’s largest home improvement retailer – Kingfisher; Sarah Blair Gould, eCommerce Manager of international retailer Boden and the world’s most influential ad man and Vice Chairman of Ogilvy – Rory Sutherland.
“How many psychiatrists does it take to change a light bulb? …Only one, but the light bulb has to want to change”
– Why do the most serious usability problems we uncover often go unfixed? – A how-to for experienced and advanced practitioners.
As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren’t acted upon—especially, it seems, when the problems involved are serious.
Jon Dodd, CEO and Co-Founder of Bunnyfoot, will be speaking at Loyalty World, Russia on May 16th at 13:00 as part of our continued efforts to promote the creation of engaging customer experiences across the world.
Thanks to the continued success of our Westbourne Studios office, we are moving on to something bigger and better. We’ve outgrown the space at Westbourne so need more, better testing labs and more consultant desks.
For months we’ve been on the lookout for the perfect location and we found it at St John’s House in Farringdon.
Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in the travel, retail, charity and banking sectors, and I am sure similar improvements have been made as a result of work by other quality usability companies working with major brands.
We are very excited to have Frank Rose joining us to talk about “How the digital generation is changing the way we tell stories”, a theme covered in his latest novel. It’s also a great chance to take a tour of our new offices in Clerkenwell.
Welcome to the first issue of the Bunnyfoot newsletter
According to EConsultancy, 90% of UK marketers see a joined up customer experience as important, but only 4% have achieved it.
To help inspire you to deliver a better customer experience, we’ll be gathering together articles, resources and case studies in this regular newsletter.
Top tip: Use personas to design with customers in mind
Many of our clients use personas to ensure the entire team maintains a focus on the customer, whether they are wiriting content or designing new functionality.
Take it from Clare Harvey at The National Archives, proud winners of a Public Sector Digital Award for legislation.gov.uk, “If it wasn’t for Mark Green, our primary persona, we would have missed crucial opportunities to present information effectively.”
Get started with our guide to personas
Case study: Screwfix prototyping and testing
Whether it’s card sorting to improve website navigation, user testing of a new service or full mobile website design, Screwfix’s motto is “test early, test often”.
Screwfix are reaping the rewards with bespoke solutions to eCommerce that drive customer loyalty and conversions. Read the full Screwfix case study
Not just for the public sector, this free resource (which just happens to be designed by us) will help you to understand the fundamentals of good usability and accessibility. Access the COI Usability Toolkit yourself
5 fake sounds that help humans
Did you know that fake sounds (aka skeuomorphs if you want to get fancy) are built into your digital camera, you car and even Skype by engineers to help the human mind? Read which sounds are fake and why
34 cleverly designed inventions
Oreo cream scoopers, shoe drawers in stairs, rolling benches…an eclectic mix of brilliant (and sometimes a bit bonkers) inventions to make our lives easier. See all 34 clever inventions
Meet us at
Loyalty World: May 15-16, Moscow
Hear Jon Dodd speaking about the techniques for user centred design and persuasion, and how these increase customer loyalty. Register for Loyalty World
London – Oxford – Sheffield
Our doors are always open and we love a friendly visit, so give us a call or stop by any time. Find our contact details here
Lunch ‘n’ Learn
Fancy learning something new over lunch?
10 lucky readers will win a free bespoke training course on optimising customer experience at their office.
Email your contact details to firstname.lastname@example.org before March 30th to enter. Read the full ts and cs
Are you looking to improve your mobile website?
Talk to us about how we can help you research, prototype and test a user optimised mobile experience.
Call Caroline on 0845 644 0650
Do you understand your international customers?
Overcome language and cultural barriers to ensure your marketing is working efficiently across the globe.
Ask Caroline how on 0845 644 0650
Need help focussing the team on the customer?
Personas create a tangible representation of your audience based on insight that you can share with your team and business.