Here at Bunnyfoot, we’re big believers in using solid evidence – we want to be able to prove that every stage of user testing what we do improves the overall user experience of the projects we work on.
A lot of thought by professionals and academics has gone into producing ways of measuring something as intangible and hard to describe as an individual’s experience – and to see its change over time. I thought you might be interested in how this is done in our industry. This blog post will give you insight into how Bunnyfoot arrived at its own evaluation methods.
Keep reading to get a glimpse into the complex but fascinating world of website usability and evaluation.
Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in the travel, retail, charity and banking sectors, and I am sure similar improvements have been made as a result of work by other quality usability companies working with major brands.
The UKUPA is the UKChapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.
Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.
The event sold out in 48 hours and the crowd were treated to the following talks.
The work we have done with Boden is a shining example of how user centred design is a key tool designing an integrated marketing message across all communications. It encompassed the entire journey through catalogue and email, right through to the website checkout design and prototypes for the mobile web. They have come away with a deep understanding of how different cultures shop online, how language can make a key difference in persuading people to buy and how design can move people seamlessly through a journey to the checkout. Boden are currently making their way through our prioritised recommendations for improvements, based on their key audience insight, and testing each change as they go.
Technology’s moving fast, isn’t it? Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.
There are many types of mobile usability testing rig, how do you choose?
Boden the international fashion retailer is to enhance online customer experience by gaining insights from watching the real behaviour of its customers whilst they use the current Boden site and also some new innovative prototypes.
11th November 2010 saw World Usability Day being celebrated around the world. We took part by hosting a design competition on World Usability Day’s theme of “Communication”. We had an amazing morning with the kids from Royal Mile and Niddrie Mill primary schools. In the last month they have built their prototypes following user centred design principles, and after a round of testing at the Bunnyfoot offices they have made all their changes and were ready to put their ideas to a panel of judges.
Prizes up for grabs were:
Best Presentation, Most Usable Device, Most Innovative Device and Most Realistic Prototype.
Today the UK Drivers Standards Agency (DSA) announced that there will be a new ‘independent’ driving section of the driving test. This will be 10 minutes in the driving test where the test candidate will NOT receive step-by-step instructions from the examiner, but will rather be expected to drive unsupervised and without prompting.
Road safety minister Mike Penning said: “the independent driving assessment gave test candidates the chance to show they have the “necessary skills to cope with the sort of traffic conditions they will face every day”.
Making it real is a good thing!
A good move we think – in testing anything, whether it’s a person’s skills or the usability of a website, it is important to make the test as close to reality as possible (some term this ‘ecological validity’ we just say ‘making it real’). When we do lab based usability testing or testing in the field we always strive to make it as natural as possible, and amongst other things this includes avoiding giving prompts or directions and just letting the person get on with what they were doing without interruption.
How far will they go in making it real?
The driving test candidates won’t be penalised for getting lost and can ask for help with directions if they wish – they are being examined not on their navigation (thank goodness otherwise I know many people who would never pass) but how they drive by themselves. It will be interesting to see how far the examiners will go in making the testing more realistic – for instance will they allow sat navs? – if so, would the candidates be penalised for swearing at them (as often seems to happen somehow in my car)? And what about screaming kids, and argumentative spouses….?