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Fundamentals of UX and Design Thinking
Enhance your understanding of UX and Design Thinking, discover the range of practices it uses and see how these could apply to your projects.
Course description
This one-day course introduces the field of user experience and design thinking and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design. This course introduces the wide range of methods used by UX practitioners including stakeholder engagement, research methods, requirements gathering, wireframe design, prototyping, user testing and optimisation.
Is it for you?
This course would greatly benefit anyone looking to incorporate the practice of UX and design thinking into their work or the work of their project teams. You might be new to UX or you may want to enhance your existing knowledge of this area. You might be a product or project manager wanting to enhance your knowledge of UX to better understand the role it can play in your organisation. You’ll come away understanding the spectrum of UX methods that can be used to create meaningful and delightful websites, products and services.
What you will learn
Topics covered in this course include:
- Understanding your users through research
- Gaining insight from project stakeholders
- Conducting competitor analysis and expert evaluations
- Turning research data into useful models like personas and customer experience maps
- Creating and validating information architecture schemes
- Designing with wireframes and prototypes
- Applying key usability principles in design
- Designing for trust, emotional connection and to inspire action
- User testing your designs to ensure maximum usability
- How UX fits in with your organisation
Learning objectives
After completing the training, you will:
- Understand what user experience and design thinking is and how it can be applied throughout a project lifecycle
- Understand which UX practices can add value to your projects
- Discuss UX and the role it plays with greater confidence
- Identify areas within the field of UX that you may want to investigate further
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: Remote training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Book your place
London – Places available:
Wednesday 1st July, 2020
London – Places available:
Tues 22nd Sept, 2020
About your trainer
Before specialising in human centred design, Nicole studied Chinese and International Business, leading to roles in operations, management and consulting across Asia, North America and Europe. She enjoyed working closely with internal and external stakeholders across consumer goods, hospitality and legal services sectors. Since joining Bunnyfoot, she has worked with clients across a variety of sectors including HSBC, AXA, and EDF.
Experiencing first-hand the challenges businesses face today, Nicole is passionate about applying design thinking to positively impact experiences and to create real value for clients and their customers. In particular, she has a keen interest in service design, loves process mapping and building customer journeys.
I would definitely recommend this course to others! Jon is very knowledgeable and this came across in the course. Being a newbie to the whole area I wasn’t made to feel stupid or silly when asking questions – in fact, I was encouraged to do so.
I really enjoyed the practical parts of the course and learning the whole process.
Kieran Smith
Business Analyst, Capita Employee Benefits
Ben Cohen
Innovation Manager, Macmillan Cancer Support
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
