Using large scale user testing and expert evaluation for a diverse audience
The 2012 Olympic Games had over 10,000 athletes participating in the games from over 200 nations worldwide. Due to its incredibly broad potential audience, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) needed to ensure that their official website was as usable as possible (for as many people as possible) in time for the launch of London 2012.
LOCOG had three key objectives in mind for the project:
A keyword cloud of participants’ views of the homepage
Bunnyfoot tested both the pre-Games and Games-time versions of the site. The pre-Games website gave information about the history of the Games, the various sports involved, sustainability of the project and of course a countdown to the all-important opening ceremony.
The Games-time site displayed the schedule for events, up to date news and results, the medal league table and general advice for visitors.
Our recommendation for displaying results with the addition of a visual cue
Our recommendation for displaying results made it easy for both English and non-native speakers to understand
We wanted London 2012 to be “everyone’s Games”, so the user experience was central to all of our online projects. We worked closely with Bunnyfoot to ensure our websites and mobile apps were optimised around real users and their behaviours. With their knowledgeable usability experts, rigorous testing approach and informed recommendations, Bunnyfoot added value at every stage with clear, actionable insights. The result was the largest online audience ever for an Olympic and Paralympic site!
Head of New Media, LOGOC
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