Supplying UX services to the London Olympics

Bunnyfoot tested both the pre-Games and Games-time versions of the site. The pre-Games website gave information about the history of the Games, the various sports involved, sustainability of the project and of course a countdown to the all-important opening ceremony.

The Games-time site displayed the schedule for events, up to date news and results, the medal league table and general advice for visitors.

• Bunnyfoot recruited a large sample audience group of 87 participants to take part in full user testing spread around our offices in London, Oxford, Reading and Sheffield. Taking into consideration the global audience that London 2012 attracted, it was decided that a proportion of our participants should speak English as their second language
• To ensure each iteration of the site was tested (even minor changes), Bunnyfoot provided a variety of different methods, from a 20-minute mass user testing session (using on-street recruitment) to hour-long tests in each of our UK offices
• Bunnyfoot devised and tested scenarios that would be typical for visitors to the site and carried out an expert evaluation which meant that major issues were identified early. We gave the LOGOC team actionable recommendations that would help them address big issues and ensure more focused future user testing sessions
• Ultimately, Bunnyfoot became a usability supplier that LOGOC could approach for advice at all steps throughout their development process