A large-scale project for the world's largest shipping association

Research

• Working closely with the team at BIMCO, we held a series of internal workshops with key staff from around the organisation to encourage engagement and to gather expert knowledge
• Using responses from 800 current site users, 16 remote usability tests from all over the world and analytics data, we gathered a clear picture of the current habits of website users.
• We carried out 16 depth interviews from a wide range of users around the world then carried this information into a user journey workshop which resulting 6 core BIMCO personas

Modelling

• Using the personas, we developed a set of mental models with a complete journey through the site for the primary persona. This helped to look at gaps on the current site and gave a roadmap for the architect phase

Architecture

• To get an understanding of how users categorise information, we carried out tree testing of current site content along with new content with over 300 users. This provided us with insight into how to structure content in an intuitive way
• We developed a full-scale information architecture containing over 500 unique content areas
• To gather internal knowledge and to kick the design process off, we ran a participatory design workshop which helped with creating some innovative features and new ways of presenting content
• This carried into a complete set of high fidelity wireframe prototypes for both mobile and desktop versions of the site. These were remote usability tested and iterated upon with stakeholder involvement