BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us

A large-scale project for the world's largest shipping association

——

Including testing with over 300 users

BIMCO is the world’s largest international shipping association with more than 2,200 members globally. BIMCO’s mission is to provide expert knowledge and practical advice to safeguard and add value to its members’ businesses. BIMCO develops contracts and clauses, takes an active role on behalf of shipowners with global and regional regulators and provides quality information, advice and training.

Bimco Logo

What BIMCO Wanted

  • To understand their wide-ranging member base better in order to provide them with a website that not only met but exceeded their expectations
  • To consolidate and restructure their website information architecture so it is intuitive and to make it quicker and easier for members to find what they are looking for
  • To involve all key stakeholders so they are bought into the project

Workshops were conducted to ensure key stakeholders were engaged with the project from the outset

The Work

Research

  • Working closely with the team at BIMCO, we held a series of internal workshops with key staff from around the organisation to encourage engagement and to gather expert knowledge
  • Using responses from 800 current site users, 16 remote usability tests from all over the world and analytics data, we gathered a clear picture of the current habits of website users.
  • We carried out 16 depth interviews from a wide range of users around the world then carried this information into a user journey workshop which resulting 6 core BIMCO personas

Modelling

  • Using the personas, we developed a set of mental models with a complete journey through the site for the primary persona. This helped to look at gaps on the current site and gave a roadmap for the architect phase

Architecture

  • To get an understanding of how users categorise information, we carried out tree testing of current site content along with new content with over 300 users. This provided us with insight into how to structure content in an intuitive way
  • We developed a full-scale information architecture containing over 500 unique content areas
  • To gather internal knowledge and to kick the design process off, we ran a participatory design workshop which helped with creating some innovative features and new ways of presenting content
  • This carried into a complete set of high fidelity wireframe prototypes for both mobile and desktop versions of the site. These were remote usability tested and iterated upon with stakeholder involvement

From wireframes of the homepage on mobile and desktop to the finalised, live designs

What Bunnyfoot Delivered

  • A series of internal stakeholder workshops to understand BIMCO’s goals and priorities
  • An online survey to gather quantitative information about demographics, behaviour, regular habits and features that will be important
  • Depth interviews with members from around the world to gather qualitative information about their needs and requirements to help develop desired content and functionality for the website
  • Remote user testing (USA, China, Europe) of the current website to uncover what the key tasks are that users carry out when visiting the site
  • User journey workshop to identify key behavioural patterns and themes and develop skeleton personas
  • 6 key personas covering their diverse user base including the needs of their audience
  • Mental models for the primary persona with key journeys for other personas
  • Tree testing to understand how users categorise information
  • A full Information Architecture helping to define the scope of wireframes required
  • Participatory design workshop with stakeholders to generate ideas and concepts for the site
  • High fidelity wireframe prototypes for over 100 pages covering the mobile and desktop versions of the website
  • Iterative remote usability testing
  • Visual design of the mobile and desktop versions of the website
  • On-going support through the development process working closely with Sitecore developers

Working with Bunnyfoot on BIMCO’s new website has been a really eye-opening, fascinating and fun experience. I’m really proud of the approach we’ve taken on the new site!

Gemma Wilkie

Director of Communications, BIMCO

Rectangle

Design and Development

  • Working closely with BIMCO’s new branding guidelines, we created a full set of visual designs for both the mobile and desktop templates for the site
  • Using our fully annotated wireframes, our consultants met weekly with the Sitecore developers (3 Chillies) to give a steer on requirements for all the important interactions within the site

Read more of our case studies

Case study Chatham house, detailed IA restructure using card sorting, tree testing & more

Chatham House: Research for Digital Transformation

public sector

View more

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation
2020-09-08
Case study Over 80 usability tests to inform design strategy with BT

BT TV: Large Scale Usability Testing

media

View more

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing
2020-09-08
Case study Change incorporated, agile approaches to research on social change

Change Incorporated: Brand Research & Usability Testing

healthcare

View more

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing
2020-06-06

DesignSpark: UX Research & Design

e-commerce

View more

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design
2020-04-14
Case Study Virgin Holidays, 140% increase in conversions and KPI targets hit for the first time

Virgin Holidays: UX Redesign

travel & tourism

View more

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign
2019-09-27
See all case studies

Read enough? Get in touch

Contact Paul Wallis to discuss your needs

Contact us
If you want to discuss a project or partnering with Bunnyfoot for your experience design needs, contact Paul Wallis

LONDON

4th Floor
54 St John’s Square
Farringdon
London
EC1V 4JL

Tel: 0207 608 1670

SHEFFIELD

The Old Chapel
8 Mortimer Street
Sheffield
South Yorkshire
S1 4SF

Tel: 0114 478 2950

OXFORD

Boston House
134 Downsview Rd
Wantage
Oxfordshire
OX12 9FF

Tel: 01235 606 140

Cyber Essentials (PLUS) Logo
  • Copyright Statement
  • Terms & Conditions
  • Training Course Terms & Conditions
  • Privacy Policy
  • Jobs
© Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
Bunnyfoot
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Privacy PolicyREJECTACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.