There are clear principles we can refer to when designing a ‘persuasive’ experience. The way we enact these principles, however, depends upon our imagination and ingenuity. I am always looking for good examples to add to Bunnyfoot’s Design for Persuasion course and recently I found one that surprised me. Not because it is so novel,Read more
Posts by: Andrew Tope
Persuasive design has received a lot of media attention recently. At the end of 2017, before Facebook’s more recent data leak difficulties, a number of high profile Silicon Valley technologists spoke out against the platforms that they helped build. Facebook’s founding president Sean Parker criticised the development of functionality that “exploit[s] a vulnerability in humanRead more
We recently ran our Design for Persuasion course where we look at ways to inspire trust, build emotional rapport and trigger action amongst your target audience. To get a good mix of knowledge and practical application we asked our participants to work on a design challenge, giving expression to some of the principles learnt.Read more
A quick review of architectural photography reveals a curious fact. Rarely are people shown inhabiting the spaces depicted and when they are present, they usually appear as mere props, subordinated to the real topic of interest.Read more
