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Posts by: Andrew Tope

A surprising moment of persuasion

By Andrew Tope | Brain Bites: 2 Minute Insights, Uncategorised | 0 comment | 25 April, 2019 | 0

There are clear principles we can refer to when designing a ‘persuasive’ experience. The way we enact these principles, however, depends upon our imagination and ingenuity. I am always looking for good examples to add to Bunnyfoot’s Design for Persuasion course and recently I found one that surprised me. Not because it is so novel,Read more

Is Designing for Persuasion Ethical?

By Andrew Tope | Brain Feasts: Longer Reads | 0 comment | 25 April, 2018 | 1

Persuasive design has received a lot of media attention recently. At the end of 2017, before Facebook’s more recent data leak difficulties, a number of high profile Silicon Valley technologists spoke out against the platforms that they helped build. Facebook’s founding president Sean Parker criticised the development of functionality that “exploit[s] a vulnerability in humanRead more

12 ways to make a homepage more persuasive

By Andrew Tope | Brain Feasts: Longer Reads | 0 comment | 14 July, 2017 | 0

We recently ran our Design for Persuasion course where we look at ways to  inspire trust, build emotional rapport and trigger action amongst your target audience. To get a good mix of knowledge and practical application we asked our participants to work on a design challenge, giving expression to some of the principles learnt.Read more

The User Experience of Architecture

By Andrew Tope | Brain Feasts: Longer Reads | 0 comment | 13 November, 2014 | 0

A quick review of architectural photography reveals a curious fact. Rarely are people shown inhabiting the spaces depicted and when they are present, they usually appear as mere props, subordinated to the real topic of interest.Read more

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