An introduction to card sorting Card sorting. It’s really as simple as it sounds, but one of the most effective tools in user centred design to understand how your customers navigate to structure your content and name your sections. I’m going to use this blog post to try and give you an overview of cardRead more
Posts by: Adam Dimmick
Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s OK – these little chaps seem to receive a lot of attention and yet we are frequently asked by our clients what they actually are. They are a key part of ensuring you stick to your user centred designRead more
Why is it that Apple’s App Store hosts over 200, 000 apps and has served over 3 billion app downloads despite only being launched a mere two years ago? What makes apps so popular and how do you harness that popularity? Our most recent app testing for a major household name revealed 2 key reasonsRead more
