This month, the De Beers Group published their latest Diamond Insight Report which uncovers opportunities for the diamond industry on the path of recovery from COVID-19.
Bunnyfoot’s contribution was an article about ‘Establishing trust and connecting with customers online’ – a topic very close to our hearts.
The article, written by MD of Bunnyfoot, Dr. Jon Dodd, focusses on some key considerations for retailers to ensure their websites are ready to meet changing consumer needs during uncertain times.
The article talks about the steps to creating trust with consumers online, important considerations for selling jewellery or luxury items and some special points relating to measures to take during the pandemic.
“The pandemic has accelerated the use of online interactions (‘zoom’ is now a verb), and even those consumers who might have been previously resistant have now become more comfortable with online browsing and even purchasing. For retailers, it is now more important than ever that their website is not an afterthought to the physical store. It needs to establish trust (an absolute essential for any transaction but particularly an online one), and offer a version of what you provide physically in-store, on your website. Addressing this now will provide benefits for the upcoming holiday shopping season and beyond.”
If you would like to discuss how we can help with improving the customer experience of your service/website, we’d love to talk.