I am often asked how the eyetrackers work (second only to why the name Bunnyfoot?) – so here it is – in essence it is really simple – a digital camera videos your pupils (the holes that let light into your eye) and a computer works out where you are looking based on the video images.
Well there is a little bit more to it than that (not much though):
The infrared diodes shine light on the person in front of the eyetracker (it’s 14 times less strong than that emitted from a TV remote – so doesn’t burn their eyes out).
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How do you measure the effectiveness of your in-game ad investment?
Do you need to know accurate performance and brand engagement metrics?
It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. Games offer a huge untapped market with a broader profile than typically assumed. 59% of the UK population (26.5million) are gamers and 45% of those are women! Playing games is not just a nerdy boy thing anymore. Read the rest of this entry »
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During 2005 one of the many interesting projects undertaken by Bunnyfoot included a large scale usability test of a new Microsoft website. Read the rest of this entry »
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How do you choose between different creatives? It helps greatly if you can get answers to the following:
- Is the creative going to make consumers look at the brand and the product?
- Which creative will have better brand recall?
- Which creative has the clearest marketing message?
- Under realistic circumstances will the key messaging get through at all? Do they get the message from the limited time exposure? Read the rest of this entry »
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Article written by former Bunnyfoot Director Stewart Pleace
- appeared in New Media Age November 2006.
There are a whole host of agencies out there who now seem to offer an all-encompassing package of services, from graphic design through to customer research, usability and accessibility. It’s quite a challenge to sift through them all and get a proper understanding of what they offer, and whether or not the fact that they offer an all-in-one package is of benefit to the business. Read the rest of this entry »
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