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UX Strategy

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Learn how to create user experience strategies that meet the needs of your customers and your business.

Course description

This is an intensive, one-day introduction to UX Strategy which will help you:

  • Create evidence-based UX strategies for your products and services
  • Sell the benefits of a UX Strategy to your organisation
  • Plan your UX research and design activities
  • Understand how to differentiate your brand from your competitors’
  • Develop the right products and services for your customers and your business

It’s fun, it’s interactive and as well as meeting interesting people to exchange ideas and experiences with, you will learn about methods that will help you develop and improve your UX strategy.

Is it for you?

Have you ever created products or services that met every business need, but didn’t meet the expectations of your customers?

Have any of your products and services delivered a great user experience but were unable to turn a profit?

Have you ever wished you’d run your ideas past your customers before committing time and money to them?

Have you ever wondered how to demonstrate the importance of UX to your key stakeholders?

If the answer to any of these questions is “yes”, this course is for you.

What you will learn

Topics covered in the course include:

  • Examining what UX strategy is – and what it’s not
  • How to know how ready your business is for UX Strategy
  • Defining the value proposition of your product or service
  • Defining a business model that addresses the needs of your customers and your business
  • How to analyse your competitors’ products and services to identify ways to differentiate yours
  • The importance of researching your user experience
  • Different ways of conducting UX research
    • How to translate a great strategy into great design
    • How to understand if your strategy is working

Learning objectives

After completing the course, you will be able to:

    • Describe what a good business strategy looks like
    • Create a business model for your product or service
    • Describe and discuss the benefits of customer research
    • Know when and how to conduct UX research and design activities
    • Conduct a competitor analysis
    • Monitor the success of your UX strategy

About this course

Duration: 1 day

Time: 09:30-16:30

Venue: Remote training

Price: £495 (excl. VAT)

 

We will provide course materials and a certificate of completion.

Book your place

Remote training – places available
Thurs 18th March 2021

Book your place

Remote training – places available
Thurs 20th May 2021

Book your place

Other courses like this

  • Fundamentals of Service Design
  • Fundamentals of UX and Design Thinking
  • CPUX-Foundation
View all courses

About your trainer

Pete holds a PhD in Human Factors, which he gained from Loughborough University, as well as being CPUX-F and CPUX-UR certified. He has experience of user-centred research in both academic and commercial settings and while at Bunnyfoot has worked as a Lead Consultant with clients such as HSBC, easyJet, Sky, British Heart Foundation, Open GI and EDF Energy.

As well as working with a diverse range of clients, Pete’s project experience covers a number of topics, including strategy, research and design. This wide range of experience has enabled him to develop Bunnyfoot’s UX Strategy and CPUX-UR courses, deliver our User Testing and CPUX-F courses and create bespoke training programmes for a number of our clients.

Pete Underwood

Dr Pete Underwood

Senior Consultant

We have taken huge value and learnt loads. Bunnyfoot were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.

Bunnyfoot saved us time and money, but most importantly, ensured our solution is loved by users (we don’t ever use mandates) and is a “no-brainer” for the key decision makers within our customers. This isn’t just because of the look and feel, it is mostly because of the way Bunnyfoot helped us to understand the real needs of our users.

Client logo FCA

Arlene McDermott

Programme Manager, FCA

Steve Rayner

Group Service Innovation Director, Computacenter

Rectangle
Rectangle

The Venue

Bunnyfoot Ltd (London)

54 St John’s Square,
Farringdon,
London,
EC1V 4JL

We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google Maps

Read enough? Get in touch

Contact Kelly Thomas to discuss your needs

Contact us
Image of Kelly Thomas. Contact Kelly if you want to discuss any of our UX Courses or Lab Hire

LONDON

4th Floor
54 St John’s Square
Farringdon
London
EC1V 4JL

Tel: 0207 608 1670

SHEFFIELD

The Old Chapel
8 Mortimer Street
Sheffield
South Yorkshire
S1 4SF

Tel: 0114 478 2950

OXFORD

Boston House
134 Downsview Rd
Wantage
Oxfordshire
OX12 9FF

Tel: 01235 606 140

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