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Google Analytics Fundamentals

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Learn how to use Google Analytics with confidence to gain insight into your customers’ behaviour.

Course description

With data now driving every decision we make, having a good understanding of how to use Google Analytics (GA) is key for today’s marketer. However, it can be daunting for new users and, if incorrectly set up, lead to poor decision making.

This one-day training course will provide you with a knowledge of the main Google Analytics features such as how to create an account, set up goals and campaign tracking and understand basic campaign reports.

Course Content

  • An introduction to Google Analytics and the benefits for your business
  • Getting started with Google Analytics (setting up, views, filters etc.)
  • Understanding the Google Analytics interface (navigation, finding key data, common actions)
  • Acquisition, behaviour, audience and conversions
  • Tracking, reporting and prioritising actions
  • Jargon busting

What you will learn

By the end of this course, you will know how to:

  • Navigate Google Analystics with confidence
  • Correctly set up your account and dashboards
  • Understand audience, acquisition and behaviour reports
  • Measure and track campaigns

Trainers

All of our trainers are Google Analytics qualified. Their extensive knowledge has been developed over many years and is kept up to date on daily basis at an advanced level.

About this course

Duration: 1 day

Time: 09:30-16:30

Venue: London

Price: £595 (excl. VAT)

 

We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.

Book your place

Stay tuned for date announcements

Other courses like this

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  • Designing for Persuasion, Emotion, And Trust
  • Designing for the Human Mind / Brain
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The Venue

Bunnyfoot Ltd (London)

54 St John’s Square,
Farringdon,
London,
EC1V 4JL

We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google Maps

We have taken huge value and learnt loads. Bunnyfoot were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.

Bunnyfoot saved us time and money, but most importantly, ensured our solution is loved by users (we don’t ever use mandates) and is a “no-brainer” for the key decision makers within our customers. This isn’t just because of the look and feel, it is mostly because of the way Bunnyfoot helped us to understand the real needs of our users.

Client logo FCA

Arlene McDermott

Programme Manager, FCA

Steve Rayner

Group Service Innovation Director, Computacenter

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Read enough? Get in touch

Contact Kelly Thomas to discuss your needs

Contact us
Image of Kelly Thomas. Contact Kelly if you want to discuss any of our UX Courses or Lab Hire

LONDON

4th Floor
54 St John’s Square
Farringdon
London
EC1V 4JL

Tel: 0207 608 1670

SHEFFIELD

The Old Chapel
8 Mortimer Street
Sheffield
South Yorkshire
S1 4SF

Tel: 0114 478 2950

OXFORD

Boston House
134 Downsview Rd
Wantage
Oxfordshire
OX12 9FF

Tel: 01235 606 140

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