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Google Analytics Fundamentals
Learn how to use Google Analytics with confidence to gain insight into your customers’ behaviour.
Course description
With data now driving every decision we make, having a good understanding of how to use Google Analytics (GA) is key for today’s marketer. However, it can be daunting for new users and, if incorrectly set up, lead to poor decision making.
This one-day training course will provide you with a knowledge of the main Google Analytics features such as how to create an account, set up goals and campaign tracking and understand basic campaign reports.
Course Content
- An introduction to Google Analytics and the benefits for your business
- Getting started with Google Analytics (setting up, views, filters etc.)
- Understanding the Google Analytics interface (navigation, finding key data, common actions)
- Acquisition, behaviour, audience and conversions
- Tracking, reporting and prioritising actions
- Jargon busting
What you will learn
By the end of this course, you will know how to:
- Navigate Google Analystics with confidence
- Correctly set up your account and dashboards
- Understand audience, acquisition and behaviour reports
- Measure and track campaigns
Trainers
All of our trainers are Google Analytics qualified. Their extensive knowledge has been developed over many years and is kept up to date on daily basis at an advanced level.
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: London
Price: £595 (excl. VAT)
We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.
Book your place
Stay tuned for date announcements
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
We have taken huge value and learnt loads. Bunnyfoot were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.
Bunnyfoot saved us time and money, but most importantly, ensured our solution is loved by users (we don’t ever use mandates) and is a “no-brainer” for the key decision makers within our customers. This isn’t just because of the look and feel, it is mostly because of the way Bunnyfoot helped us to understand the real needs of our users.
Arlene McDermott
Programme Manager, FCA
Steve Rayner
Group Service Innovation Director, Computacenter
