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Fundamentals of SEO
Learn how to maintain visibility online and drive traffic to your site through effective SEO.
Course description
Whether you’re a small local business or an international enterprise, keeping on top of your SEO basics is key to getting found online. And yet many companies lose sight of the fundamentals over time, often resulting in a loss of visibility, traffic and leads.
Our ‘Fundamentals of SEO’ training course provides an excellent introduction to SEO, covering all the basics you need to maintain visibility online and drive qualified traffic to your site. We’ll teach you tried and tested techniques that we’ve perfected over the last 19 years so that you have the required skills and knowledge to run a successful SEO campaign yourself.
Course Content
- The most effective approach to SEO
- Overview of the main search engines
- How search engines work – crawling / indexing / ranking
- Keywords and topics
- On-page optimisation
- Off-page optimisation
- Technical SEO
- The role of backlinks and authority building
- Tracking, reporting and prioritising actions
- The role of machine learning in SEO
- Jargon busting
What you will learn
By the end of this half/full day course, you will have the ability to:
- Drive more qualified traffic to your website
- Create a well-optimised, search-friendly website
- Carry out effective keyword research and analysis
- Develop an action plan to increase the authority of your website
- Understand how to use machine learning to unearth powerful insights
- Accurately measure the performance of your SEO campaigns
Trainers
Our trainers are amongst the most qualified SEO experts in the UK. They have years of experience optimising websites and are at the cutting edge of developments in the search marketing industry. They are all Google Analytics qualified and, as a Google Premier Partner, have access to all the latest trends and analysis reports from Google.
About this course
Duration: 1 day
Time: 09:30-17:00
Venue: London
Price: £595 (excl. VAT)
We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.
Book your place
Stay tuned for date announcements
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The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
