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Fundamentals of SEO

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Learn how to maintain visibility online and drive traffic to your site through effective SEO.

Course description

Whether you’re a small local business or an international enterprise, keeping on top of your SEO basics is key to getting found online. And yet many companies lose sight of the fundamentals over time, often resulting in a loss of visibility, traffic and leads.

Our ‘Fundamentals of SEO’ training course provides an excellent introduction to SEO, covering all the basics you need to maintain visibility online and drive qualified traffic to your site. We’ll teach you tried and tested techniques that we’ve perfected over the last 19 years so that you have the required skills and knowledge to run a successful SEO campaign yourself.

Course Content

  • The most effective approach to SEO
  • Overview of the main search engines
  • How search engines work – crawling / indexing / ranking
  • Keywords and topics
  • On-page optimisation
  • Off-page optimisation
  • Technical SEO
  • The role of backlinks and authority building
  • Tracking, reporting and prioritising actions
  • The role of machine learning in SEO
  • Jargon busting

What you will learn

By the end of this half/full day course, you will have the ability to:

  • Drive more qualified traffic to your website
  • Create a well-optimised, search-friendly website
  • Carry out effective keyword research and analysis
  • Develop an action plan to increase the authority of your website
  • Understand how to use machine learning to unearth powerful insights
  • Accurately measure the performance of your SEO campaigns

Trainers

Our trainers are amongst the most qualified SEO experts in the UK. They have years of experience optimising websites and are at the cutting edge of developments in the search marketing industry. They are all Google Analytics qualified and, as a Google Premier Partner, have access to all the latest trends and analysis reports from Google.

About this course

Duration: 1 day

Time: 09:30-16:30

Venue: London

Price: £595 (excl. VAT)

 

We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.

Book your place

Stay tuned for date announcements

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Involving customers in the design of our site will ensure we meet their exacting requirements. Performing in-depth international testing will help us deliver experiences tailored to some of the key markets we operate in.

Working with Bunnyfoot on BIMCO’s new website has been a really eye-opening, fascinating and fun experience. I’m really proud of the approach we’ve taken on the new site!

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Paul Knutton

e-commerce Manager, Boden

Bimco Logo

Gemma Wilkie

Director of Communications, BIMCO

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The Venue

Bunnyfoot Ltd (London)

54 St John’s Square,
Farringdon,
London,
EC1V 4JL

We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google Maps

Read enough? Get in touch

Contact Kelly Thomas to discuss your needs

Contact us
Image of Kelly Thomas. Contact Kelly if you want to discuss any of our UX Courses or Lab Hire

LONDON

4th Floor
54 St John’s Square
Farringdon
London
EC1V 4JL

Tel: 0207 608 1670

SHEFFIELD

The Old Chapel
8 Mortimer Street
Sheffield
South Yorkshire
S1 4SF

Tel: 0114 478 2950

OXFORD

Boston House
134 Downsview Rd
Wantage
Oxfordshire
OX12 9FF

Tel: 01235 606 140

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