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Designing for Usability and Human Perception
Learn how to design and evaluate user interfaces using fundamental principles of usability and human perception.
Course description
The International Organisation for Standardization (ISO) defines usability as ‘the effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment.’ These are vital considerations in building a system that works and delivers exceptional user experiences. Equally, much is known about how the human brain processes information and how the key factors of perception drive effective design.
This one-day course teaches the science and theory behind many of the design principles we rely on today. It examines the key principles of design for usability and human perception and uses these to evaluate existing user interfaces and design new ones. By the end of the course, you will be grounded in the most important factors to create effective, efficient and satisfying user interface designs.
Is it for you?
If you evaluate the designs made by others or want to improve the impact of your designs, maximise conversions, optimise landing pages, and create effective dashboards and adverts – this is the course for you. This course is aimed mainly at those designing interactive experiences (websites, mobile sites, apps, etc.) but is also applicable to anyone who would like to improve how they communicate visually (advertising, presentation production, reporting etc.).
The people we see taking this course are Marketing Managers, Digital Marketers, Designers, User Experience Managers, Content Providers and other creative.
The people we see taking this course are Marketing Managers, Digital Marketers, Designers, User Experience Managers, Content Providers and other creatives…
What you will learn
Topics covered in the course include:
- Key principles of usability
- How perception effects user interface design
- Exercises to evaluate apps and websites
- How to apply these principles to your designs
- Existing pattern libraries that incorporate great usability
Learning objectives
After completing the training, you will be able to:
- Evaluate existing designs objectively using established principles of usability and perception
- Explain why certain aspects of a design work or don’t work from an objective position
- Design user interfaces from a position of knowledge on the fundamentals of usability and human perception
About this course
Duration: 1 day
Time: 09:30-16:30
Venue: London
Price: £595 (excl. VAT)
We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.
Book your place
London – Places available:
Wed 15th Jul 2020
About your trainer
James is an experienced UX consultant who holds an MSc in Human-Centred Systems from City University London. He is a strong advocate of inclusive design and believes empathy drives the best solutions.
James comes with a wealth of experience having worked on a wide range of client projects such as EDF Energy, British Library, Kew Gardens and UXUK Award winning work with Beano.
Bunnyfoot delivered a very high-quality research study, with strong evidence and clear recommendations. This evidence has helped motivate staff at all levels to act on the results – which is exactly what we wanted. The researchers and other Bunnyfoot staff were all extremely professional, hardworking, innovative and a delight to work with.
Involving customers in the design of our site will ensure we meet their exacting requirements. Performing in-depth international testing will help us deliver experiences tailored to some of the key markets we operate in.
Sally Halper
Head of Research Service and Content, British Library
Paul Knutton
e-commerce Manager, Boden
The Venue
Bunnyfoot Ltd (London)
54 St John’s Square,
Farringdon,
London,
EC1V 4JL
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
