This is an intensive one-day introduction to designing for persuasion. Using ideas honed from years of scientific study from the disciplines of behavioural economics, sociology and psychology, this course will teach you how to construct communications such as landing pages, emails, etc., that are more likely to result in positive interactions – conversions and other actions – with your customers.
The course is fun, it’s interactive and you will meet interesting people to exchange ideas and experiences with. You’ll produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks!) to impress your colleagues and friends.
If you want to learn how to maximise conversions, optimise landing pages, and understand what makes your customers buy now rather than later (or not at all) – this course is for you!
Participants are typically Marketing Managers, Digital Marketers, Designers or User Experience Managers.
Topics covered in the course include:
After completing the training, you’ll be able to:
Duration: 1 day
Venue: Remote training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Andrew holds an MSc in Social Research Methods from Oxford University and an MA (and BA) in humanities. He also has Qualified Teacher Status (QTS) and a PGCE from Oxford University.
Andrew joined his first user-centred design team in 2003 and has worked both in-house and agency-side as a UX consultant for many years. As a lead consultant, Andrew’s recent clients include HSBC, University College London (UCL), British Library, Chatham House (Royal Institute of International Affairs), UKTV, Oxford University Press, and Royal Mail.
He currently teaches two training courses in Bunnyfoot’s UX Training Program, ‘Design for Persuasion, Emotion and Trust’ and ‘Customer Journey Mapping, Modelling and Information Architecture.’
The course really opened my eyes to things that I had began to overlook and in the past may have ignored.
Very impressed with each of my experiences with Bunnyfoot!
Experience Design Architect, Trinity Mirror Digital
Web Development Manager, Screwfix
Bunnyfoot Ltd (London)
54 St John’s Square,
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farrgindon mainline railway and underground stations.