Customer / User Research Methods and Practice is an intensive introduction to how to conduct valid and effective research on your customers/users/audiences so you can use the insight gained to:
It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. During the course, you will practice the methods taught and go back to your desk armed with weapons to improve the insight you have about your customers.
Have you had to make decisions based on assumption or hunches? Or worse still, made a wrong decision based on poor or inappropriate research? Have you conducted expensive focus groups that left you thinking, “so what”? Are you bombarding your customers with surveys that never seem to deliver the insight you need? If so, this course is for you.
This course is equally for you if you want to learn how to know the best way to spend your time and resources to get the maximum insight to feed into your UX strategy. Doing research is important, but doing the right research is more important still. This course will teach you how to plan a research programme (for you, your teams or 3rd parties to execute) and how to spot and reject bogus research…
After completing the training, you will be able to:
Duration: 1 day
Venue: Remote Training
Price: £495 (excl. VAT)
We will provide course materials and a certificate of completion.
Jo holds an MSc in Human-Computer Interaction (HCI) from Loughborough University, and has over 19 years’ experience in conducting user-centred design research methods.
Having worked in both agency and client-side roles, Jo has significant experience in leading a variety of UX research methods that include expert reviews, survey design, user testing, focus groups, contextual research, and interviews. She has worked with a range of brands that include: Vodafone, the FCA, Tesco, Plan UK, Sky, Houses of Parliament, Slimming World, HSBC, Royal Mail and the BBC.
Jo is the Lead Trainer for Bunnyfoot’s ‘Customer/User Research Methods’ training course. Having set up and managed UX Research teams in-house, Jo is used to the all too common challenges individuals can face when executing research e.g. little budget, limited access to participants, lack of time, being the sole UX-er, convincing others of its value, and uncertainty over which research method to use. Drawing on her first hand experience, Jo provides practical tips to help delegates deal with these challenges as well as providing a good grounding in the theory behind and practice of the most frequently used UX research methods.
Jo as the facilitator was brilliant and really engaging. I will definitely recommend this course to other people in my organisation. it gave a great overview of everything that I needed/expected.
What has been particularly valuable in the training session was the stories from working in different companies and sectors, and seeing/hearing how the methods have been applied in contexts that I can relate to. I hope to take another course from you soon.
Business Analyst, Elsevier
Sheffield City Council
Bunnyfoot Ltd (London)
54 St John’s Square,
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.
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