Customer / User Research Methods and Practice is an intensive introduction to how to conduct valid and effective research on your customers/users/audiences so you can use the insight gained to:
It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. During the course, you will practice the methods taught and go back to your desk armed with weapons to improve the insight you have about your customers.
Have you had to make decisions based on assumption or hunches? Or worse still, made a wrong decision based on poor or inappropriate research? Have you conducted expensive focus groups that left you thinking, “so what”? Are you bombarding your customers with surveys that never seem to deliver the insight you need? If so, this course is for you.
This course is equally for you if you want to learn how to know the best way to spend your time and resources to get the maximum insight to feed into your UX strategy. Doing research is important, but doing the right research is more important still. This course will teach you how to plan a research programme (for you, your teams or 3rd parties to execute) and how to spot and reject bogus research…
After completing the training, you will be able to:
Duration: 1 day
Venue: Central London
Price: £595 (excl. VAT)
We will provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.
Jo holds an MSc in Human-Computer Interaction (HCI) from Loughborough University, and has over 17 years’ experience in conducting user-centred design research methods.
Having worked in both agency and client-side roles, Jo has significant experience in leading a variety of UX research methods, from expert reviews to survey design, personas and user testing (be it lab-based, on-site, or remote).
Jo’s experience spans both the public and private sector and has covered almost any platform/device you can think of – including TV, mobile, desktop and tablet. She has worked with a range of brands that include: IBM, Wimbledon, Thalidomide Trust, MoD, Local Gov, Egg, the FCA, Citigroup, RS Components, Royal Mail, EDF, the FA, Houses of Parliament, Sky, BBC, giffgaff, Vodafone, Ideal Standard and Tesco.
Quite aside from the underlying research which was well thought out and beautifully conducted. You moved us up the knowledge curve and aside from what we will implement, value for me was it worked so well. I would love to get you more involved.
Bunnyfoot delivered a very high-quality research study, with strong evidence and clear recommendations. This evidence has helped motivate staff at all levels to act on the results – which is exactly what we wanted. The researchers and other Bunnyfoot staff were all extremely professional, hardworking, innovative and a delight to work with.
Head of Digital Marketing, Investec
Head of Research and Content Strategy, British Library
Bunnyfoot Ltd (London)
54 St John’s Square,
We’re based in the heart of Clerkenwell, just a 5 minute walk from Farringdon mainline railway and underground stations.