The other morning, I left my flat to find a few of my neighbours conversing by the lift. “Oh James, maybe you can help us with this!” one said. What dilemma could I possibly help with, you might well ask. Well, it was this one: “If we want to go down in the lift, should weRead more
Posts with the tag: Tag: Offline
“Dear Diary, How can I ensure I get the best results when conducting a diary study as part of a UX research project?” Let’s start with a quick overview: diary studies are a research method used to gain qualitative insight into participants’ behaviour (and the context) over a period of time. During the study period,Read more
Today’s blog post is a classic tale of ‘toilet-lock usability and standards’. Last week, on a commute back from London, I had cause to visit the carriage’s toilet. I stared blankly at the unfamiliar and (to my mind, unnecessarily) complex locking mechanism for a few moments before settling upon an arrangement of buttons and leversRead more
‘Accessibility’ doesn’t sound very sexy. At best, it feels irrelevant to many and is seen more often as a box-ticking exercise or ‘nice to have’, rather than a necessity. But that viewpoint couldn’t be more wrong.Read more
Dr Jon Dodd, CEO and Co-Founder of Bunnyfoot, spoke this month at UX Sheffield and at this month’s Bunnytalk in London about “The (M)admen of the 50s were the first User Experience designers”.Read more
There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it: “People don’t do what they say, don’t say what they think, and don’t think how they feel.” Traditional methods of market research focus on what can be gleaned from the conscious mind largely because until recently the toolsRead more
Today the UK Drivers Standards Agency (DSA) announced that there will be a new ‘independent’ driving section of the driving test. This will be 10 minutes in the driving test where the test candidate will NOT receive step-by-step instructions from the examiner, but will rather be expected to drive unsupervised and without prompting. Road safety minister MikeRead more
Inside Inamo Restaurant Inamo restaurant in London is using a new way to attract customers, with the world’s first interactive ordering system using overhead projection technology: an ‘e-table’. The aim of this is to give the diner control over the dining experience. Diners sit at a table, and rather than use a paper menu, theyRead more
One of the great attractions in Edinburgh is the Zoo, my kids love it. We have been members for five years and spend many days of the summer holidays wandering around. Over the last few years I’ve seen the Zoo marketing develop and on my last visit was particularly impressed by their recent flyers. TheyRead more
