On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session. Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media isRead more
Posts with the tag: Tag: Multi-Channel
At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live. I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have overRead more
Why is it that Apple’s App Store hosts over 200, 000 apps and has served over 3 billion app downloads despite only being launched a mere two years ago? What makes apps so popular and how do you harness that popularity? Our most recent app testing for a major household name revealed 2 key reasonsRead more
How do you measure the effectiveness of your in-game ad investment? Do you need to know accurate performance and brand engagement metrics? It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. GamesRead more
