As restrictions continue in this difficult season, most people in the UK are staying at home now and whilst this brings many challenges and frustrations, it also presents a huge research opportunity to better understand household dynamics and interaction with products and services from within the home. Gather rich data about your users One ofRead more
Posts with the tag: Tag: Ethnography
If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.Read more
Usability testing within a lab environment (such as the Bunnyfoot testing labs) is an incredibly valuable way to see if your website or product is providing your customers with the best experience possible. But what would you give to see how customers interact with what you have to offer when in their own environment? SometimesRead more
