Posts with the tag: Tag: Content Strategy

Do you ever need to write step-by-step instructions on how to do something? Are you struggling to write error messages that accurately describe the error and how to fix it? Clear, well-structured content makes for a good user experience. If content’s badly written or badly structured, it lets down your design and the user experienceRead more

Yesterday I spoke at the annual web effectiveness conference in Copenhagen organised by Bowen Craggs. The conference is interestingly different to many as it has a clear ‘corporate website’ and ‘corporate communications’ focus.Read more

Google has recently updated its algorithm in a number of releases (called Panda and Penguin). These updates penalise ‘short-term’ SEO practices (such as keyword and phrase stuffing in articles) that focus only on search engine result positioning, often at the expense of the customer experience. It now appears that search might be getting sophisticated enough that hoodwinking it isRead more

I’ve been watching with interest as the Search Engine Optimisation (SEO) era has helped to naturally help make the web more accessible. I have attempted here to strip back the WCAG guidelines and the technicalities of SEO and give you the basics of how to use both to make both the web more accessible andRead more

This is Part II of a two part blog on avatars. If you haven’t already you can read Part I below. So what’s the point? How can this technology be applied to provide us with something useful? For online businesses, developing a virtual sales agent that is capable of motivating the sites visitors into investigatingRead more

Content is a major way of communicating messages, but on the web we can be prone to believing that aesthetics sell and end up neglecting the written content. Good copywriting is about understanding how it makes the audience feel and persuading them using both language and imagery. Mark Vincent is one of our accessibility testers.Read more

The key to good communication is to know exactly what to communicate to your audience so you can help them do whatever they are doing. This focus on audience needs is more important than being squeaky clean with reality. When backed by clear insight into the needs of your audience this means you aren’t reallyRead more

Advances in mobile, social media and gaming technologies have moved the field of user experience into almost all areas of our daily lives. This has created a shift away from traditional usability (as you knew it) to the much richer scope of user experience, where users’ feelings, motivations, and values are given as much, ifRead more

For World Usability Day, Bunnyfoot have been working with sustainable charities across the country to perform free expert evaluations of their websites. The charity sector is a sector where budgets are typically tight (if non-existent) yet there is great expectation on web managers to increase donations and maximise the performance of their sites. We’ve spentRead more