Increasing holiday bookings with quick wins —— leading to a sustained 140% increase in conversions The travel sector is highly competitive, and a highly interesting sector to design for. There is the obvious need for effective and efficient search and transactional components, but also the need to support the customer during their holiday selection process.Read more
Posts by: Joe Ansell
International eyetracking with a travel leader —— Producing localised travel recommendations for multiple countries Booking a hotel online is an area of the travel industry that has seen huge growth and shown great reactions to user experience recently. Now it is more important than ever to understand the audience, no matter where in the worldRead more
A total website redesign for a unique travel site —— Leading to a 38.5% increase in conversions and 40.6% longer sessions Great Rail Journeys is the UK’s leading operator of rail-based holidays. With over 30 years of experience, they understand exactly what makes a holiday by train successful and their service has been recognised inRead more
Mapping user experience in Europe’s busiest airport —— Using a diary study and mobile cameras to identify pain points Bunnyfoot wanted to research customer experiences at airports, specifically the departure journey. We wanted to learn where customers experience ‘pain points’ – those notable moments of frustration, or anxiety, or any other negative emotion caused byRead more
Iterative research for a user centred website redesign —— Moving Historic Royal Palaces into a new era Historic Royal Palaces of the UK includes some of the most famous sites in the country: the Tower of London, Kensington Palace, Hampton Court Palace, Kew Palace, Banqueting House and Hillsborough Castle. An independent charity, it is responsibleRead more
A full user-centred design project for the UK’s leading airline —— With over 2 million bookings since launch easyJet is the UK’s leading airline currently offering over 990 routes, over 130 airports, across 31 countries. Carrying over 80 Million passengers a year, they attract customers from all over the world. What easyJet Wanted A newRead more
Internet of Things usability testing with Kew Gardens —— Using experience mapping, skeleton personas, and usability testing to evaluate an IOT service Opened in 1749, Kew Gardens houses one of the world’s largest collections of living plants and the herbarium has seen over 7 million preserved plant species. This UNESCO world heritage site is aRead more
