Full website redesign for DesignSpark —— Using user centred design to meet the needs of new audiences DesignSpark is the global go-to design engineering platform, providing free software, comprehensive libraries, technology discovery, and community support What DesignSpark Wanted DesignSpark wanted to redesign their website to ensure it was meeting the needs of their target audienceRead more
Posts by: Joe Ansell
Understanding user journeys using eyetracking —— Producing actionable recommendations for key areas Kaleidoscope wanted to understand the shopping experience of their customers. So, they brought Bunnyfoot on board to assist them. What Kaleidoscope Wanted The main things they wanted to achieve were: To understand how a typical user undertakes key tasks What the key areasRead more
Designing an end to end mobile experience —— And outperforming every major competitor Screwfix has a fantastic relationship with its customers, making them the leading supplier of trade tools, plumbing, electrical, bathrooms and kitchens to tradesmen, handymen and serious DIY enthusiasts all over the UK. Screwfix always aims to consult its audience at the startRead more
Improving checkout experience with Boden —— Leading to 6 times fewer abandonments and 59% faster checkout Boden is an international fashion retailer that offers high quality clothing and a charming style across its catalogues and the web. Boden has always kept its customers at the heart of its decisions and user testing offers the insightRead more
Improving app usability through customer insight —— Testing prototypes in agile sprints to deliver actionable findings with giffgaff Launched in 2009, giffgaff is the flexible mobile network that empowers consumers to have control over the plan they choose. What giffgaff Wanted giffgaff wanted to find out what level of understanding their existing and prospective membersRead more
