Moving from insight to wireframes for the Southbank Centre
The Southbank Centre was undertaking a strategic programme of work to revolutionise the way that audiences engage with the arts. In order to do this, Southbank Centre knew that a robust understanding of their existing audiences’ behaviours and motivations with the current website would be vital.
To help inform their website redesign planning, they enlisted Bunnyfoot to carry out a program of customer research and modelling. And, while the ultimate aim was to inform the future strategy for the Southbank Centre, Bunnyfoot also provided recommendations for quick-wins that would have an impact on targeted areas of the website right away.
To complete these objectives we:
The usability work we did with Bunnyfoot was so valuable to us in improving our current website, and also in planning for the new website. We learnt so much about our audience and their motivations. The team was great to work with and it was fantastic to watch the sessions in the lab!
Website Transformation Project Manager, Southbank Centre
Mobile wireframe concepts