International eyetracking with a travel leader

With multi-lingual staff, flexibility in working hours, international recruitment links and remote testing software Bunnyfoot were well placed to perform comparative research in the following 4 countries: UK, Japan, Germany, United States.

We recruited 12 representative customers from each country to take part in testing, including a mix of business travellers, families with children, empty nesters and young professional couples.

In the UK, tests on the designs were performed face-to-face in our specialised research labs – we also used eye-tracking to add an extra component to the qualitative insight. In the other countries, we used screen sharing technology with a remote moderator speaking to the users when required in their native tongue. Using remote testing in this way keeps the research in-house and so maintains consistency and quality whilst keeping costs down.