Moving Historic Royal Palaces into a new era
Historic Royal Palaces of the UK includes some of the most famous sites in the country: the Tower of London, Kensington Palace, Hampton Court Palace, Kew Palace, Banqueting House and Hillsborough Castle. An independent charity, it is responsible for the successful maintenance and management of the online and onsite presence of the palaces.
Adopting an audience-first approach in its digital shop front, Historic Royal Palaces (HRP) planned a complete re-launch of its website aiming to:
Five key personas were created for Historic Royal Palaces
Part of the elaboration of the new information architecture (IA)
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.