Moving Historic Royal Palaces into a new era
Historic Royal Palaces of the UK includes some of the most famous sites in the country: the Tower of London, Kensington Palace, Hampton Court Palace, Kew Palace, Banqueting House and Hillsborough Castle. An independent charity, it is responsible for the successful maintenance and management of the online and onsite presence of the palaces.
Adopting an audience-first approach in its digital shop front, Historic Royal Palaces (HRP) planned a complete re-launch of its website aiming to:
Five key personas were created for Historic Royal Palaces
Part of the elaboration of the new information architecture (IA)