Using user centred design to meet the needs of new audiences
DesignSpark is the global go-to design engineering platform, providing free software, comprehensive libraries, technology discovery, and community support
DesignSpark wanted to redesign their website to ensure it was meeting the needs of their target audience and to attract Professional Engineers and Students. Their main requirements included:
We employed tree testing to evaluate the ease of navigation through the site, and develop a more effective and intuitive information architecture (IA)
Although Bunnyfoot came in to this work not knowing our target audience, they quickly gained a really good understanding which really helped shape the work on our wireframes. We performed user testing in several locations which gave us a good cross section of users which was all arranged through the Bunnyfoot team for the end of each sprint. Overall, it was a pleasure to work with the team at Bunnyfoot who we found to be very professional and gave a fresh perspective on our requirements and how we could achieve our goals.
Product Owner, Designspark
This was DesignSpark’s first experience of running a full User Centred Design project and it gave them valuable insight into the requirements of their users as well as iterating and validating the new design without the expense of changes during the build process.