To inform a user-centred digital transformation
Chatham House, also known as the Royal Institute of International Affairs, is a not-for-profit and non-governmental organisation based in London whose mission is to help governments and societies build a sustainably secure, prosperous and just world’.
The Chatham House website had grown organically over time as had their diverse global audience. To ensure the structure and content of the site was meeting their users’ needs and as part of a wider digital transformation project, the organisation engaged Bunnyfoot to carry out research with users to develop a fully user-centred approach to delivering content.
As part of their digital transformation strategy, they wanted to:
Stakeholder workshops allowed us to gather internal expertise from those with knowledge of their business areas to make more effective design decisions, while also helping people within Chatham House to feel invested in the project
Personas, mental models, and information architecture maps were documented to allow stakeholders to understand and effectively implement the findings of the research