User research for a new campaign launch

• Understanding of users site perception, ways of navigation and preferred content structure
• Learnings on how to convey a clearer message of the Change Incorporated brand and its campaigns
• Positive feedback on the content that brings fresh knowledge on the topic of smoking

The Change Incorporated design and development team were fully engaged throughout the project, observing all research sessions with team members even flying from abroad.

We had rapid feedback loops with the team which meant we were able to quickly adjust our approach based on learnings from users interests and behaviour.

The team’s amazing agile approach and openness to change meant they could quickly take learnings from our research and implement changes following sessions. An example of a change on the ‘About’ page.