To optimise design strategies with BT TV and BT Sport
BT TV is a leading pay-TV broadcaster in the UK and BT Sport is a major Sport broadcaster presenting exclusive and major sporting events across the UK and Ireland.
Bunnyfoot has worked with both BT TV and BT Sport since 2016 to help design a truly customer-centric user experience across all their platforms. Bringing our user centred design approach, we helped BT TV and BT Sport develop truly mobile platforms where all customers can enjoy and use BT TV and BT Sport wherever they are on their mobile phone, tablet and television.
BT TV and BT Sport wanted to:
Usability testing, card sorting, surveys, a diary study, and representative personas helped us to shape the BT TV user experience to be usable and user centred.
Over the past several years, Bunnyfoot have played a vital part in our design processes. They always quickly understand our ambitions and advise on the best approaches for us to be able to achieve the best possible insights, making sure we test our proposed solutions with people that are representative of our user base. We truly see Bunnyfoot as a part of our extended team.
Head of Product Design for BT TV & BT Sport