Winning the UXUK 2017 award for ‘Best Entertainment/Leisure Experience’ with The Beano
Launched in 1938, the Beano is the world’s longest-running weekly comic. In a time when the transition from digital to print has seen many publications falling by the wayside, the Beano sought to embrace the digital revolution, bringing together the best of the internet for children in a safe environment.
The Beano team enlisted Bunnyfoot to carry out some user testing with their target demographic (children of primary school age), to ensure the new site delivered a great online experience and provided them with engaging content.
The focus of the project was on finding and fixing any usability issues that were flagged as the children explored the site, as well as learning more about what they thought about the content.
This would be the first time that the new site had been shown to anyone outside of Beano’s project team (apart from friends and family!), so to make sure the site was thoroughly tested, Bunnyfoot delivered:
Our consultants made sure to dress appropriately, to put the participants at ease
Overall, the results of the sessions were positive and confirmed that the Beano development roadmap was implementing the key features required to create a positive online experience for children.
Some other key findings included:
Implementing a user testing methodology for the Beano team was a great project for Bunnyfoot; trialling a product on children is never easy, but the Beano team had created an interesting, impactful project that it was great to be involved with, and it was great to see positive changes and new features rolled out each week as a response to user feedback.
The Beano website went on to win not only the ‘Best Entertainment / Leisure Experience’ award at the 2017 UXUK Awards, but also the ‘Best User Experience’ award – the most coveted award of the night – which is testament to how much care and consideration went into the project from both Beano and Bunnyfoot, and confirmation that following a research-led user-centred-design process can produce truly excellent outcomes!