Leading to a 114% rise in mobile traffic, and ahead on all KPI’s
Arsenal Football Club is one of the most successful clubs in England, with a fan base of 100 million and spanning all four corners of the globe. With 92% of fans saying they were satisfied by the existing website, Arsenal Broadband Ltd needed to be sure their site redesign would be an actual improvement for their fans – not just “for the sake of it”. Bunnyfoot supported them through the redesign process, from initial customer research right through to user testing the final designs.
The redesigned site gained coverage from all different types of online publications, all over the world
The site was launched on February 6th 2013 to both industry and fan acclaim.
During the 2013/14 season:
By conducting research throughout the entire redesign project – from conception to execution – we were able to make objective decisions about the user experience and designs, and take the rest of the club with us on that journey. Bunnyfoot delivered strong analytical rigour combined with a pragmatic approach that was ideal for what we required!
Operations Manager, Arsenal Broadband Limited