Recent user testing of a client website demonstrated an issue with a tricksy form control. We redesigned it to our satisfaction BUT in an epiphanous moment we asked if this control was necessary at all?Read more
Posts with the category: Brain Licks: 10 Second Wisdom
When I teach courses on user centred design the delegates are often surprised that reduced development and design costs is a key benefit of the approach. This is important though because investing in the activities that really drive improvements in customer experience (such as customer insight research, mental modelling, prototyping and user testing) can seemRead more
We recently did usability testing for an organisation about which people have divided opinions – largely depending on their politics. For a few people (with initial negative impressions about the organisation), even after completing tasks with ease and efficiency they went on to slate the site and everything about it.Read more
