Posts with the category: Brain Bites: 2 Minute Insights

How do you measure the effectiveness of your in-game ad investment? Do you need to know accurate performance and brand engagement metrics? It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. GamesRead more

During 2005 one of the many interesting projects undertaken by Bunnyfoot included a large scale usability test of a new Microsoft website.Read more

Article written by former Bunnyfoot Director Stewart Pleace – appeared in New Media Age November 2006. There are a whole host of agencies out there who now seem to offer an all-encompassing package of services, from graphic design through to customer research, usability and accessibility. It’s quite a challenge to sift through them all andRead more

Many leading brand advertisers could be wasting up to 90% of their online advertising budget – and causing mistrust and frustration amongst users – because of misleading adverts that make the user click-through by accident, according to new research from the team at Bunnyfoot. In user-testing involving 60 people, we found that almost 9 outRead more

Many leading brand advertisers could be wasting up to 90% of their online advertising budget and causing mistrust and frustration amongst users because of misleading adverts which make the user click-through by accident, according to new research from web behaviour specialists, Bunnyfoot. In user-testing involving 60 people, Bunnyfoot found that almost 9 out of 10Read more